Getting your emails opened
Email marketing has become a popular way for businesses to engage in regular communication with their prospects and customers, because it is simple to use and highly cost-effective. However, as the popularity of email marketing has grown, so has the amount of spam we receive in our email inboxes on a daily basis.
In order to combat the increase of spam and keep it out of inboxes, Internet Service Providers (ISPs) and email programs have developed numerous filters. Unfortunately for businesses, many legitimate emails get caught up by the spam filters and are never seen by the consumer.
This means that getting business emails through electronic gatekeepers and getting the recipients to open them is fast becoming an art form.
This guide will teach you the key points you need to know to get your emails through these gatekeepers and achieve a high open rate.
ISPs and email programs
Consider these statistics:
Consumers are tough when it comes to opening emails – if they don’t recognise the sender’s name or if the subject line sounds like spam, they won’t hesitate to hit delete or report you as a spammer. To avoid this, follow these recommendations:
Also, use personalisation by mentioning the person's name in the first couple of lines of text. This will triple the incidence of opened emails. Don't just stop at their name - look at how else you can personalise your messages, such as location or last purchase details.
You have just 3 seconds to engage with your readers and let them know you aren’t sending spam. Make sure you take full advantage of the sender line, subject line and the greeting, because these can make or break your campaign.