Combating Shopping Cart Abandonment
Written on the 1 December 2011
No, I’m not talking about leaving your freshly emptied Woolworth’s shopping cart in the parking lot instead of the trolley bay (although, that’s a fad I’m also keen on combating!). I’m talking about the 70% of online shoppers that abandon your shopping cart before they make their purchase.
The Bloomtools Shopping Cart allows for a remarketing email to be sent to the owner of an unfinished shopping cart within one day, and the content of the email can be fully customised to your requirements. Custom fields make the emails more personalised - including the customer’s first name gives the impression that you have taken the time to personally write to the shopper. You can include pictures and formatting to create a great looking, easy-to-read email, and the Shopping Cart allows you to create discount codes to include in the body of the email.