Email Open Rates On The Rise

Written on the 30th of October 2009

According to a recent survey by direct marketing agency Epsilon, email open rates are on the rise.

The survey of over 6.5 billion emails sent from more than 200 of Epsilon'c clients found that open rates increased 18.2% year-over-year, and at 5.9%, click rates remained stable year-over-year.

• "While email marketing volumes have increased substantially, email remains a highly effective channel for communication," said Kevin Mabley, SVP of strategic and analytic consulting at Epsilon.
• Over time, consumers who receive a retailer's permission-based email become more likely to do business with -- and develop a more favorable opinion of -- that company, Epsilon recently found.
• A full 56% of recipients of permission-based email from retail companies said they were more likely to make purchases from the sending retailers.
• Meanwhile, 52% said they had a more favorable opinion of the retail companies that send them email because of the communications they receive.

So what can your business learn from this?

If you're not already using email marketing, you definitely should be.  And you need to put some effort into understanding your market and how they live their lives - so your emails can reach them at the perfect time to get them to take action.

> Contact your nearest Bloomtools internet consultant about using email marketing in your business