Google post Panda and Penguin
Written on the 10 January 2013 by James Greig
How to make your website Panda and Penguin friendly
Over the past two years, Google has made some major updates to the complicated algorithms that power its search engine. Cutely named Panda and Penguin, the updates change the way Google indexes information on the web and therefore have the potential to impact your business.
Here’s the latest on the Google zoo:
The backgroundGoogle makes changes to its algorithms approximately 500 times every year. Most of these changes are barely noticeable. In February 2011, however, Google launched the first of its recent major updates, Panda. The purpose of Panda was to rid the web of low-quality content by punishing sites with stolen or duplicated content, as well as sites with high ad-to-content ratios.
Penguin was the second of the major changes and was rolled out in April 2012. The purpose of Penguin was to prevent ‘black hat’ tricks. Punishing sites that cheat search engines by keyword stuffing, cloaking, using unnatural links and content spinning.While these deployments sent business communities into a spin, the reality is that Google has been moving toward rewarding high quality content for some time – their technology in moderating it has just become more and more sophisticated.
The good newsWhen you run your own small business, it can be hard to keep up with everything going on in the digital world, but the message from Google is simple: the key to creating a site that indexes well on Google is to prioritise quality content above any cheap tricks.
Don’t feed wild animalsDon’t listen to SEO ‘experts’ who advise shady moves in driving traffic to your site. These tactics are outdated, and Panda and Penguin won’t like them. Avoid:
Tame them instead
So what’s the best approach?
As we all rely on Google so much, it can be concerning to hear of big updates. But the reality is that these updates are good for businesses of all sizes. Keep your website fresh, authentic and valuable to users and Google will reward you for it.
Author: James Greig
About: James is the founder of Bloomtools and the software and Internet expert on the Executive Team. With a degree in Advanced Information Technology, specialising in Computer Science and Interactive Development, James founded the software development arm of Bloomtools in 2004.Connect via: Twitter Google+ LinkedIn