LinkedIn for Business? Is it Worth it...
You’re in good company if you already have a LinkedIn profile - taking new age networking to its full potential. Considering executives from all of the Fortune 500 companies are LinkedIn members and many business managers are now also using it for recruiting, common sense says a LinkedIn profile is a necessity not a frivolity.
Not just a professional trawling space for bigger companies, LinkedIn is becoming a valuable resource for smaller business in the B2B market to build their connections and generate leads in order to grow their businesses. It’s also a great way to keep abreast of your relative industries and target markets, such as latest news snippets, sharing of ideas and events.
If you’re thinking of linking to LinkedIn, here are some useful statistics:
If you are trying to find someone in particular, or want to be introduced to the decision-maker within a company, if you follow the ‘Six Degrees of Separation’ rule on LinkedIn you will probably be surprised to find that you know someone who knows someone who can introduce you using this form of social media.