Taking your customer retention online
Written on the 7 April 2009 by Bloomtools
The paradox of our current economic climate is that customers are demanding more value, at the same time that businesses are looking for more cost-effective ways to deliver service. Consumers are being much more careful with how they spend their money so they want to make sure they are getting the most for the least. This can present a big challenge for your business - how do you meet their needs when you are trying to save money? Well, it's easier (and cheaper) than you think...
The answer is the internet. There are so many quick, simple, cost-effective strategies available on the web to help you add value for customers, build their loyatly and get them to stay with your business longer. And retaining customers is great for your business - happy long-term customers make repeat purchases and refer their friends which means leveraged sales for you.
Communication is they key to retaining customers, so here's our top 7 communication strategies for online customer retention:
These strategies are all really simple and cost-effective, so you could easily start doing them today and you may even reap instant rewards - a customer from a year ago might just be in the market for an upgrade and an email from could push them over the line. We know times are challenging at the moment, so get smart with your marketing and start maximising your existing customers to grow your business.