The 7 Google Tools that you should know about
These days, Google is a powerhouse for Internet technologies. If they’re not building brilliant search engines, they’re recreating email programs or reinventing the Social Media experience.
We’ll look at what they are, how they work, and the benefits they could have for your business.
Are you aware of what people are saying about your business or your brand on the Internet? Are you all over what your competitors are doing? Are you abreast of the changes in your industry? If not, Google Alerts will be a great tool for you.
Want to try your hand at doing your own Search Engine Optimisation? Or, you may just want to know the words your target market are searching on when looking for your business, services or products. If either of these are the case, the Google Keyword Tool is your first port-of-call as it takes the guess work out of knowing what words people are actually searching with.
Google Places is one of the most valuable online tools you can use, particularly if your business services a local area. It’s free and the easiest way to get your website listed on the first page of Google.
Google Docs is often compared to Microsoft Office, and understandably so. It allows for the creation of word documents, spreadsheets, presentations and more. Many of the formatting options and functions are similar to Microsoft Office, albeit Google Docs does not have quite the same range of features or flexibility. Despite this it is so much more cost effective for a business to choose Google Docs over other word processors and often the benefits out way the cons.
How well is your website doing? You don’t know? Well, it’s time to sign up for Google Analytics then.
It’s risky business getting into the argument about which Internet browser is the best to use. You’ll always have die-hard fans of each browser as well as the crew that don’t really care so long as they have an Internet connection. I have to admit, though, that in the Bloomtools office, Chrome is one of the kings and that’s probably how it’ll stay.
Google Adwords is a form of Pay-Per-Click (PPC) advertising and enables businesses to appear at the top of a Google search for that business’ keywords.