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11 quick tips for writing awesome headlines

Posted by Tracey Voyce on 29 April 2015
11 quick tips for writing awesome headlines

If your headline doesn't grab the interest of your reader, they will exit the screen faster than they can read the first line of copy. Here are some quick tips on writing headlines that are irresistible and luring.

Things that work:

  1.     Odd numbers
  2.     Questions
  3.     Adjectives
  4.     Promises
  5.     Lists
  6.     Value
  7.     The word "You"
  8.     Alliteration
  9.     Dollar figures
  10.     Urgency
  11.     Benefits

Why do these elements increase the effectiveness of your headline?

Because they are all things that readers either desire or want answered. When crafted properly, they'll have to find out the answer before exiting, and you've got them hooked.

Some examples of great headlines include:
  •     13 B2B companies with brilliant Facebook Marketing
  •     7 stupid mistakes we know you make at work
  •     An essential guide for anyone who writes anything
  •     What do you say to this?
  •     11 ways to boost your revenue
Get creative, quirky and insightful. Need a helping hand in blog writing? Talk to your local Bloomtools Consultant about our content writing services, and we'll do the writing for you!
Author: Tracey Voyce
About: With more than 20 years business management experience, Tracey Voyce is the sales and franchising brains behind Bloomtools. Tracey has owned and managed many businesses and spent several years training and motivating coaches at the world’s largest business coaching franchise.
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Tags: Internet Marketing Email Marketing