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Five ways to get first-time visitors coming back

Posted by Tracey Voyce on 14 November 2013

Getting traffic to your website is often only half the battle. Having visitors become a customer/ client can be difficult at times, but it’s been proven that people are more likely to do business with a company they trust and whose website they’ve been to more than once. So how do you get them to come back?

Have great content

The only way to tell people about what you have to offer is with content. Whether that's words, pictures or videos, you have to find the best way to show people what you're capable of. If the way you deliver your message is sloppy and amateurish, people will take that impression of you away with them.

Blog regularly

People are unlikely to keep returning to a static website, no matter how well it's written. Starting a blog and writing regular posts that look into your industry, comment on news and offer tips or advice can help earn return views. Not only will this blog help you show off your expertise, it can help with your Google rankings too.

Share your content

Not everyone checks sites regularly or has an RSS feed set up, but nearly all will check emails and social media sites. Make sure to tell your email database, Twitter followers and Facebook fans about new posts and they'll be more likely to click through and read them.  (Make use of Bloomtools software that can integrate with these mediums, to save you time but also make them more effective)

Find out what they want

To please your readers and customers, you first need to know what they want. See what people are talking about on social media, listen to feedback, check your analytics and offer surveys to find out what people really want to know about. The results may surprise you.

Encourage social engagement

If you can get your users to start commenting on articles and blogs, they're likely to return to check on the conversation. Ending posts with questions or calls to action can get people to comment. Be sure to interact with the comments as well so your customers know they're not being ignored.

There are so many ways you can keep first-time visitors returning to your website – the trick is finding out which ones work best for your business.

Author: Tracey Voyce
About: With more than 20 years business management experience, Tracey Voyce is the sales and franchising brains behind Bloomtools. Tracey has owned and managed many businesses and spent several years training and motivating coaches at the world’s largest business coaching franchise.
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Tags: News