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Home >  Blog >  Google says: mobile friendly is no longer a choice but a must have

Google says: mobile friendly is no longer a choice but a must have

Posted by Tracey Voyce on 16 March 2015
Google says: mobile friendly is no longer a choice but a must have
Are you already doing everything you can to enhance your rankings on Google?  As of April 21st 2015 there's one more thing you need to do.

Google will start making mobile-friendly compliance a factor for ranking websites in smartphone searching. This means making your website mobile friendly is no longer a choice, but a must have...if you want your business to be found by today's mobile dependent society.

Google states, "Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results. Consequently, users will find it easier to get relevant, high quality search results that are optimized for their devices."

Google has over 200 ranking singals to determine your websites ranking, mobile optimisation is now a major one! So if you already have SEO in place for your page ranking, you now need to have your website ready for this new change in April. If you don't, your website will sit below one that is, and you will not be recognised. 

This statement alone reveals how important and prominent mobile use is within our society. No statistics needed, Google says it!

Is your website ready?

Google provides a test to analyse if your website has a mobile-friendly design, test yours out now

Note: Not all mobile websites are created equal, as Google has strict certification rules (so everyone should test their websites)

Bloomtools Mobile Websites

At Bloomtools all our websites are mobile friendly. The Bloomtools mobile websites allow for an easy, navigatable and enjoyable thumb-friendly experience for users browsing on their smartphone. We set it up so that your website is viewed differently on a mobile phone; with bigger buttons, less information, a customised menu and bigger fonts. Learn more here.

Call your local Bloomtools consultant now to get a website that is mobile friendly, recognised by Google and gets real results online. Be ready for April 21st... time is ticking!

Author: Tracey Voyce
About: With more than 20 years business management experience, Tracey Voyce is the sales and franchising brains behind Bloomtools. Tracey has owned and managed many businesses and spent several years training and motivating coaches at the world’s largest business coaching franchise.
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