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What do your customers say about you? How to get great online reviews

Posted by Tracey Voyce
22
February 2017
What do your customers say about you? How to get great online reviews

There is no quick fix or button you can press to get great reviews. It takes effort, and it's not easy - but I can assure you it will be worth it. After all, 92% of consumers now read online reviews. Online reviews also shape important opinions and thoughts customers form about your company; 40% of buyers form an opinion of a business after reading just 1-3 reviews.

So what can you do to help your business get great reviews? Well, the single most important ingredient is delivering an exceptional customer experience. 70% of buying experiences are based on how the customer feels they are being treated. Think of ways you could improve your customer's experience, and don't be afraid to ask customers what would make their experience better as well.

While treating your customers well is by far the most effective way to get great online reviews, there is a bit of work that needs to be done to get there. We've put together a list of steps you can take to help get better reviews.

1) Choose the right customers

Ask customers who are getting great value from your service or product. They can be return customers or customers you've had for a long time. These are the customers who are more than likely going to give you the shining, positive review you are looking for. You will never get what you want if you don't ask!

2) Choose the right time

44% of consumers say a review must be written within one month to be relevant. With that in mind, ask for a review promptly and make it super easy. This way they do not have to think back and try to remember the details. For example, ask them to give you a review when sending their invoice, reinforcing the value they get when doing business with you.

3) Ask in the right way

You should never ask your customers or clients for "positive" reviews, instead just ask for their honest reviews in the right way. When you ask for honest reviews, you are building trust and credibility amongst your target audience.  Even if you get a less-than-stellar review, this is an opportunity to improve this area of your business.

When asking your customers for a review, remind them of the value they get when doing business with you.Try not to be too serious, get to the point and make sure you make it easy for them.

It is often more effective to verbally ask your client for a review, and if they are happy to give you one... help them through the process.  For B2B clients, this is a great way to teach them how to get reviews on their business too.

The other option is to send them an email (after purchase, becoming a client).  Here's an example script that can help you frame your message:


" Hi (client's name),

I've just noticed that you've bought another product from us (mention product's name and something great about it). We're so happy that you've gotten value from our business!

If you've got a few minutes, could you please leave us an honest review (on the website, on our Facebook page, on Google..etc) Here's the link (insert link).

Even a few lines are very much appreciated. This review will help us improve our business so we can better serve awesome customers like you.

Thanks for your time, let me know if there is anything I can help you with :) "

You can easily send this message out to your contacts with our DBM tool, and make a survey with our survey builder, just ask us how!

4) Follow up and ask again

In the DBM tool, you can easily see if your email has been opened or not. If it hasn't, it doesn't necessarily mean that the customer doesn't want to leave a review. You may have caught them at a bad time, or the email simply got pushed to the bottom in the average person's busy inbox.

Here are a few steps to sending out a follow-up email:

  • Change the name of the email, but use the same content. Example "Just Wanted to Say Thanks" to "Quick Question"
  • Wait a week and re-send it to the people you have not received a response from

5) Respond to all reviews

Even if it's a bad one especially if it's a bad one! This gives you the opportunity to prove that your business has excellent customer service. Just remember, having a great business is about building relationships with your customers. By responding to all reviews, you are showing your customers that you care about what they think. A simple "thank you", like or tweet goes a long way. Here's a great article on how to deal with those not-so-pleasant reviews.

Reviews help boost your businesses profile. So why not get in touch with us on how we can help set you up to make the process super easy for your customers.

* Statistic Sources: 
http://www.forbes.com/sites/blakemorgan/2015/01/26/how-to-win-at-customer-service-hire-people-who-like-people/#399c48691072
https://www.brightlocal.com/learn/local-consumer-review-survey/

Posted in: Internet Marketing Lead Generation   Comments

Top 23 Australian Directories to help your SEO

Posted by Tracey Voyce
6
February 2017
Top 23 Australian Directories to help your SEO

Having your website listed on other websites to yours is extremely important as Google will look at what they say your website is about, and the quality of the site you are listed on.

To help you out we have compiled a list of quality Australian business directories to submit your website on, so you can go ahead and start building links and citations for yourself.

Citation and link building is not a free-for-all like it once was. As a general rule of thumb, paid listings should bring visitors to your site, not just a boost to your recognition by search engines.

What should you put on these Directories?

Citations should be consistent: your name, address and phone number (NAP) as they appear on your website and Google Places (Google+ Local), should be exactly the same as all other citations across the web. Old listings with outdated phone numbers and addresses will negatively impact on your business.  Then depending on the directory, write a short introduction to your business, that demonstrates what you do.  Place keywords, into your descriptions - but remember to make it still sound good.

To assist you, I highly recommend you keep a spreadsheet of all places you put your citation on, the URL, date, what you have written, login details etc (Here is a base on you can use).  That way in future, if you want to change some emphasis - you can go through this list, vs starting again.
It is also important to note, that quality vs quantity is important.  So don't go wild and add yourself to anywhere.  As a dodgy website, will also negatively impact you.

Top Australian Business Directories 2017

Here is a list of what is considered to be the Top 23 National Australian business directories that will help to improve your search performance.  We have also added (DA) which is a metric of domain authority/trust for each domain completed on MOZ February 2017.  The following list includes free and paid options.

 

Yellow Pages DA 84 http://www.yellowpages.com.au/
White Pages DA 75 http://www.whitepages.com.au/
True Local DA 63 http://www.truelocal.com.au/
Yelp DA 58 http://www.yelp.com.au/
Brownbook DA 57 http://www.brownbook.net/
Street Local DA 57 http://www.street-directory.com.au
Hotfrog DA 57 http://www.hotfrog.com.au/
Flying Solo DA 55 http://www.flyingsolo.com.au/
Local DA 51 http://local.com.au/
dLook DA 51 http://www.dlook.com.au/
Word of Mouth DA 50 http://www.womo.com.au/
Cylex DA 50 https://www.cylex.com.au/
StartLocal  DA 46 http://www.startlocal.com.au/
National Directory DA 45 http://www.nationaldirectory.com.au/
AussieWeb DA 42 http://aussieweb.com.au/
BusinessListings DA 42 http://www.businesslistings.net.au/
Come On Aussie DA 40 http://comeonaussie.com/
Yalwa DA 39 http://www.yalwa.com.au
Bloo DA 35 http://bloo.com.au/
Local Business Guide DA 35 http://www.localbusinessguide.com.au/
LocalStore DA 38 http://www.localstore.com.au/
Wampit DA 32 http://wampit.com.au/
Australian Guide DA 31 http://www.australianguide.net/

 

 

 

 

 

 

 

 

 

 

 

 

 

 

If your business's target is more local, look to some directories in your own area.  Eg. http://www.melbournebd.com.au/, http://www.manlyaustralia.com.au, http://www.sydneybusiness.org.au, http://www.brisbane-australia.com, http://members.brisbanemarketing.com.au, http://adelaidebusiness.net/

Other top SEO Blogs in the last year:

5 Simple Ways you can boost your SEO ranking today, 
SEO Tips Your Guide to Meta Descriptions,
How Blogs work for everyday businesses.


 

Posted in: Website Design Internet Marketing Lead Generation   Comments

Your Solution to Google Analytics Must Do's

Posted by Tracey Voyce
20
January 2017
Your Solution to Google Analytics Must Do's

Google anlaytics is an invaluable tool, not only is it free (yes, you read right it's free) but it provides you with a wealth of information about your customers, their behaviours and your website.

Recently, a summary of your Google Analytics can be integrated into your Bloomtools websites backend.

Here are 6 must-do tips when using Google Analytics:

  1. Log in Weekly
    Don't set up your analytics, and then forget about it. Set aside time to log in once a week and discover ways of making the data work for your business. 
     
  2. Look at various reports
    Make sure you analyse several reports, not just one. This will help pinpoint any correlations between activity and will provide facts on the larger picture. 
     
  3. Get your settings right
    Make sure you block the analytics from including your own teams activity on your website as part of the data. In the admin tab of your profile click on "Filters," then click the red "New Filter" button, and name your filter. Use a predefined filter to "Exclude" "traffic from the IP addresses" of your team members computers.
     
  4. Analyse strategically 
    Don't make the mistake of analysing data against data that is completly different or contradictory. For example, Comparing January data to March data is useless, as January tends to produce more traffic due to it being a New Year. Therefore you should compare Januray 2015 to January 2016. 
     
  5. Use the Goals System 
    The Goals tool, found under the admin tab of your profile, is an excellent tool. Be sure to play around with it, as it allows you to measure each conversion that occurs on your website and assign a dollar value to each type of conversion. This can then determine a quantifiable amount of revenue your online efforts are bringing in, and compare that against the amount of money you're spending to increase that traffic.
     
  6. Focus on the Trends
    Don't focus on the week to week fluctuations, instead focus on comparing months of data against months of data. This increases your likeihood of discovering the actual trends of your consumers, without weekly varibles like weather and days of the week. 

Take a look at some amazing Google Analytic success stories here. And head over to the Google Analytics wesbite to start it on your site. 

For Bloomtools clients, please follow this article to set Google Analytics to run on your website.

Call your local Bloomtools Consultant, we are only a call away and can talk you through it step by step. We'll help you see how great it can be for your business specifically. 

Posted in: Internet Marketing   Comments

Google's G Suite is ideal for your businesses emails, plus more

Posted by Tracey Voyce
11
January 2017
Google's G Suite is ideal for your businesses emails, plus more

More and more of our clients are moving across to this feature rich platform, not only for their emails but also for other business applications that G Suite offers, which is making them more efficient, but also saving businesses money.

From an email perspective it's flexibility, mobile, very secure, reliable and storage space is better than the standard Pop3. 

Bloomtools ourselves, have been using it for a few years now and are huge fans of its applications like Gmail, Calendar, Hangouts, Drive, Docs, Sheets, Slides .    And they are just the beginning of the many applications you can use within it.

These new age Google Apps can assist your small business to grow and be more effecient through systems, improved communication, organisation and knowledge gathering.  And being rated by many as being better and a more affordable alternative to Microsofts Office 365, I would highly recommend everyone considers using G Suite in their business.

If you would like to know more, give your local Bloomtools Consultant a call and we can help you evaluate whether it is of any value to your business.  And if it is,  we can quickly set up the accounts for you.  Google licenses are starting from only $50 + GST per user, per year so it really is a cheap solution for something that adds so much value.
Posted in: Google Applications   Comments

Instagram and Hashtags; Like bread and butter

Posted by Tracey Voyce
10
January 2017
Instagram and Hashtags; Like bread and butter

Hashtags, formally known as the 'pound' symbol only started to take off when Twitter initially introduced the idea around 2007. Now, hashtags are an important aspect of any social media campaign strategy, and are an easy way to connect your business to your target market. This is especially true for Instagram, hashtags and Instagram go together like bread and butter.

What is a hashtag?

A hashtag is a key word or phrase strung together without spacing and the hashtag symbol placed in front. For example: #bloomtoolswebsitedesign or simply #bloomtools

How does a hashtag work?

Businesses can use hashtags to tag keywords and phrases that are either relevant to their business or their target market. For example, if you owned a real estate business on the gold coast, you may want to hashtag #propertiesgoldcoast #goldcoasthomes on a post regarding new properties for sale. Once you've hashtagged these keywords or phrases they will appear in a designated feed, showing only posts with these hashtags. Hashtags are a way to categorise public content which enables you to engage with other social media users interested in this topic.

Why should you use hashtags?

When you use hashtags on Instagram, it is automatically shared as a public post that everyone can see. That combined, if someone searches for that particular hashtag you will appear. This gives you the opportunity to connect with your target market on topics that are relevant to them. Using hashtags on your posts will increase your likes per post, followers and can even be a great lead generation tool if you link them back to your website.

How do you use hashtags?

Hashtags will help your business reach a large audience, spreading the word of your product or service and also encourage social media users to interact with you online. Higher online engagement can also lead to purchases, and increased amount of return customers.

The key thing to remember about hashtags, is that you will need to do your research before selecting. For Instagram, we suggest looking up the hashtag you are interested in using through searching it first in the Explore function. This way, you will be able to gauge whether or not the content that is being shared using that hashtag is actually relevant to your target market. You should choose hashtags that are relatively short, easy to remember and most importantly specific to your business. If the hashtag is too vague, your post could be lost in the sea of other content. If you own a hairdressing business on the Gold Coast, it is not enough to just have #hairdresser you should try to be more specific so your particular target market can find you, for example #GoldCoastHairdresser.

It's also important to remember you shouldn't overdo it with your hashtags, in our previous post "Boost your Instagram game with these top tips" we noted that you should have at least 5 relevant hashtags to each post. I would suggest not having more than 15, and you can easily deter users if your post has too many words. Here's a great example from Qantas.

Instagram Hashtags; Quantas Example

In summary, hashtags are a vital aspect of your Instagram presence. They can grow your follower base, help you connect with your target market and encourage online engagement. They can even lead to sales and an increase in return customers.

Still struggling to get on board with Instagram and hashtags? Why not make it part of your online marketing plan, and speak with your local Bloomtools Internet Marketing Specialist today!

Posted in: Social Media   Comments
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