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Afterpay is the modern day of the layby, but unlike the old laybys, you can get delivery of your purchase right away. Afterpay allows shoppers to pay for items in four simple instalments and you the merchant to be paid immediately.
What it mean for the Ecommerce Merchant
- An increase in conversions: Helps you get customers that may not have made a purchase due to cost.
- Increase in Average $ spend: Helps your customers spend more, as it removes the need to pay for it all upfront
- Overall increases sales revenue
- Zero fraud or credit risk. Afterpay assumes all end-customer non-payment risks for every transaction
- Doesn't cost your customer any more money. No interest. Fees only appear if their automatic payment is unsuccessful.
How it works
Like any checkout process, your client selects their preferred payment method (often our e-commerce clients have the standard Visa, Mastercard as well through another payment gateway provider eg. Paypal).
Then, the site will send your customers off to Afterpay to organise the payments, over four equal instalments with their nominated debit or credit card. This process is simple with no lengthy forms and best of all they will get instantly approved.
Afterpay makes money by charging:
- Retailers a fee for use of the Afterpay payment platform
- Customers late fees if they don't pay their instalments on time.
Other popular questions:
- Is it trustworthy: Hundreds of the top retailers are using it online here in Australia and overseas. Cue, Country Road, OfficeWorks, Adairs, Booktopia (see a merchant list here)
- What Cards do they accept: At present Mastercard and Visa credit and debit cards.
- Is there a purchase limit: For debit cards, the maximum you can spend is $500. In regards to credit cards, Afterpay calculates a limit based on what it knows about your account (NB/ After pay does not have access to your credit history)
- What are the Late payment fees: $10 Late payment fee, and $7 on top of this if you still haven't paid it in a week. (as at May 2017)
If you are keen to get Afterpay running on your website through your Bloomtools Shopping Cart, please call your Bloomtools consultant as we are a certified Afterpay e-commerce provider and can connect quickly to your Afterpay account, as well as 7 other major Australian Payment Gateways.
|Posted in: News Ecommerce||
$10,000 Queensland Business digital grants
The Queensland Government has funded a program to help regional small businesses grow by expanding potential markets through an online presence with access to the latest digital technologies and services. Thus enabling them to work smarter, engage with the global economy and make the most of online business opportunities arising from digital disruption. Note applications need to be in by 9th December
The objectives of the program are to:
- assist small businesses to access the latest digital technologies to increase their productivity and competitiveness
- enable small businesses to employ more staff and grow to medium-size businesses
- provide access to training to allow small businesses to use new technologies more effectively
- generate improved business confidence and increase business sustainability
- enable regional small businesses to expand their market reach through an online presence
- assist small businesses to work smarter, be more innovative and work fewer hours
- create an environment that makes it easier to do business.
How much can you apply for and what can it be used for?
Matched funding of up to $10 000 (excluding GST) may be provided to eligible businesses for the purchase of software and services such as digital coaching. The business must show that the digital technology or service purchased and adopted will enhance the digital capabilities of their business and help them to be more competitive and employ more staff.
The digital technology or service must fall under one of five identified priority areas:
- digital marketing and social media
- digital content (web pages, mobile apps, media etc.)
- receiving payments or selling online
- specialised digital technology or software (business specific)
- digital planning and advice / training.
- What is the eligibility criteria?
To be eligible the business must:
- have fewer than 20 employees at the time of applying for the grant
- have an Australian Business Number (ABN) and be registered for GST
- have Queensland headquarters or significant Queensland-based operations
- declare if any owners or directors of the business are an undischarged bankrupt or insolvent.
- The funds can only be used for new purchases - meaning that the costs of maintaining existing technologies or web hosting costs can't be claimed and all purchases have to be made within three months of when the business receives the grant.
- The participating business must provide OSB with a project report on completion of the project detailing how the funds were spent and the impact it has had on the business.
Businesses will be surveyed 12 months after the completion of the project.
Only one application will be accepted from an individual ABN or business address.
Applications open: 8 November 2016
Applications close: 9 December 2016 (midnight)
How do I apply?
For us to help you with this, we need to gain more of an understanding of your business, goals and challenges to identify what will be the best strategies forward for you, for your online presence (including if applicable, websites, database marketing, CRM, Internet market etc)Apply
Once we have a plan we can then assist you with your grant application. Applicants can expect to receive a decision within two months of application.
Contact your local Bloomtools Consultant, if you are interested in growing your business online and be reimbursed via a Qld Government grant for half the project costs.*
*Subject to OSB terms and conditions.
For more information, go to https://www.business.qld.gov.au/business/support-tools-grants/grants/digital-grants
|Posted in: News||
Individuals and Organisations will be able to register domain names in the top level .au, as per the decision of the policy panel appointed by auDA (Australian Domain Administration). eg. yourname.au
After 10 months of public consultation and evaluation the 23 strong policy panel made the recommendation. This will enable shorter domains for organisations, which can be easier to remember, and more appealing as well as expand the choice of domains.
auDA have not said when these direct registrations will be avaliable, but will undertake a detailed policy development process before they implement this new feature over the year.
Even though this new extension is not avaliable yet, if you need a domain registered for your business - you can still call your Internet Consultant to help you find the best domain for your business.
|Posted in: News||
Last year (april 2015), Google made mobile friendliness a key ranking signal on mobile searches. Making it essential, with over 50% of all internet viewing being done on a mobile device, for any business if wanting to be found needed to have their website mobile friendly.
Now in May, Google says they will be boosting the mobile ranking signal.
Please note, Google said that if you already have a mobile friendly website, then you don't have to worry, because 'you will not be impacted by this update'.
Thankfully all Bloomtools clients are OK, as you all automatically have this option there for you. If you ar unsure about whether your website meets Google criteria, or want a Google approved mobile website, contact your local Bloomtools consultant .
|Posted in: News Website Design||
We are very pleased we met the criteria and continue to officially be recognised as a certified Google Partners.
|Posted in: News||