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Posted in News

auDA going to introduce new domain extension .au

Posted by Tracey Voyce
May 2016
auDA going to introduce new domain extension .au

Individuals and Organisations will be able to register domain names in the top level .au, as per the decision of the policy panel appointed by auDA (Australian Domain Administration).  eg.

After 10 months of public consultation and evaluation the 23 strong policy panel made the recommendation.  This will enable shorter domains for organisations, which can be easier to remember, and more appealing as well as expand the choice of domains.

auDA have not said when these direct registrations will be avaliable, but will undertake a detailed policy development process before they implement this new feature over the year.

To view the announcement, and see the research and recommendations, go here.

Even though this new extension is not avaliable yet, if you need a domain registered for your business - you can still call your Internet Consultant to help you find the best domain for your business.

Posted in: News   Comments

Google ups the changes on Mobile searches

Posted by Tracey Voyce
March 2016
Google ups the changes on Mobile searches

Last year (april 2015), Google made mobile friendliness a key ranking signal on mobile searches.  Making it essential, with over 50% of all internet viewing being done on a mobile device, for any business if wanting to be found needed to have their website mobile friendly.

Now in May, Google says they will be boosting the mobile ranking signal.  

Please note, Google said that if you already have a mobile friendly website, then you don't have to worry, because 'you will not be impacted by this update'. 

Thankfully all Bloomtools clients are OK, as you all automatically have this option there for you.   If you ar unsure about whether your website meets Google criteria, or want a Google approved mobile website, contact your local Bloomtools consultant .

Posted in: News Website Design   Comments

Bloomtools keeps up it's Google Partners Certification

Posted by Tracey Voyce
February 2016
Bloomtools keeps up it's Google Partners Certification
To become a certified Google Partner requires an advanced knowledge and understanding of Google Adwords. This comes from combined evidence of managing high performing campaigns that utilise tools provided by Google Adwords to help maximise ROI. In addition, the certification requires having to pass a minimum of two very challenging Google Adwords exams.

We are very pleased we met the criteria and continue to officially be recognised as a certified Google Partners.

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Some interesting online trends & stats

Posted by Tracey Voyce
February 2016
Some interesting online trends & stats

We're all aware that the online world is growing rapidly, connecting us to everything from each other to our daily tasks at the touch of a button. Our society thrives of it, count how many devices you use each day... look around you and see how many people are on their smartphones.

We are living in a digitally dependent world, and here are the latest and greatest trends and stats. 

The Online World

Device used most: 

  • 26% of people use their smartphone more often to go online
  • 31% use their smartphone, tablet and desktop equally
  • 36% use their computer or tablet more 

Age groups that are online

  • 94% of under 25's are online
  • 89% of 25-34's
  • 89% of 35-44's
  • 82% of 45-54's
  • 52% of 55+'s 

Activities a smartphone is used for, just as much as a computer

  • 46% search engines and social networks
  • 37% product information
  • 37% maps and directions

Online Shopping

First source of product awareness/information in pre-purchase research:

  • 58% online
  • 36% in store
  • 37% use both online and offline
  • 18% use online online
  • 21% use only offline 

These stats about the online world and online shopper reveal how important it is for your business to have an integrated marketing strategy, ensuring you're reaching your potential consumers at their most crucial decision making moments. 

Check out Google's Consumer Barometer for more stats (source).

Contact your local Bloomtools Consultant now to discuss how you can improve your online marketing and get better results for your business, we're only a call away. 

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Google search changes push for an increase in Ad Words

Posted by James Greig
October 2015
Google search changes push for an increase in Ad Words

With Google constantly changing their algorithms and processes, the online world is one that you need to be constanstly learning in order to be on top of it... And we have some recent changes to discuss today: Google Local Search Display. 

There's been a few recent changes that Google have made to how local search results are shown, meaning your SEO and Ad Words strategy may need an update. 

Recent Google Search Changes:

  • The 'local search pack" on the results page now shows 3 listings instead of 7 (the number of organic results remains unchanged).
  • A lot of space is being used by a large map by the local search 3-pack. This is (was) valuable space for your business. 
  • Desktop and mobile results are now in the same format, meaning on a mobile the increase in ad's results with the 3-pack now being pushed below the fold of the screen. Requiring a scroll down to find your business. 
  • Address and phone number have been removed from many local search results.
  • Photos have been removed from many searches.
  • Review stars are not displayed for most branded searches.
  • Search results display varies greatly depending on business type.

This means many companies will need to increase or start investing in their local Ad Words spend to keep consistent traffic, as Google ads are taking up increasing space above the fold and above local search results. It is not suprising that Google have done this to increase their revenues, but have also said that it is doing it so the results for searcher is more relevant and up to date.

While SEO and Local Search are still paramount to business, it may be time to renew your Ad Words or Search Engine Marketing strategies

Call your local Bloomtools Internet Consultant to discuss implementing Ad Words and the best strategy for your business to get found by searches online. 

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