Read about how Bloomtools created a successful website for emergency products company Pac Fire.


Pac Fire is a nationwide distributor of products for the emergency services industry.  Established in Australia since 1998, Pac Fire sells a range of products including chemical suits, helmets, breathing apparatus and rescue tools.  Pac Fire is a vibrant company that prides itself on quality products, prompt service and a dedication to developing new products for the Emergency Services Market.

The Brief

Pac Fire needed a website that would establish them as the leading distributor of emergency services products in Australia.  It needed to showcase their full range of products in a user-friendly directory and also needed to be easily searchable.  The product catalogue needed be linked to an online quote system so potential customers could easily source pricing information.

The Solution

The Bloomtools design team created a professional eye-catching website that clearly demonstrates what Pac Fire does.  The home page has a complete catalogue of all their products to make it really simple for users to find what they are after straight away and each category clicks through to a detailed product description.  To incease sales, every product has a 'request a quote' button which emails the request straight to a sales person. 

The site also allows Pac Fire to capture the details of the potential customers with a newsletter sign up for.  The details are automatically added to their database, which they send regular newsletters and special offers to.  Overall, the site is a functional addition to Pac Fire's business that helps them engage with their market and make more sales.

The Response

"Bloomtools have always exhibited a ‘can do’ attitude and a willingness to think ‘outside the box’. This, combined with their professionalism, has enabled us to develop a website that has helped us grow our business. We could not be happier with our new website and the response we have had from our customers has been fantastic. This gives us the confidence to recommend Bloomtools for all your website requirements."

Mégan Ward, Pac Fire Australia

The Products Used

Visit the website: www.pacfire.com.au

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