Learn how we created a website for a unique Australian scrapbooking website, Sugarsnapps.
Scrapbooking is a huge industry in Australia at the moment and creative Gold Coast business Sugarsnapps decided to tap into this market with an online shop for scrapbooking products and a community for fans.
The Sugarsnapps site had two purposes - ecommerce and interactive community - so the Bloomtools team needed to build a site that had the functionality to achieve both. The shopping cart needed to be simple for the business owner to manage herself, as well as easy and convenient for scrapbooking fans to use in order to draw them away from the physical stores where they currently purchase most of their products.
The community aspect is also key to the site's success, to keep people coming back regularly and building loyalty. Sugarsnapps wanted a way for members to be able to talk to each other and to share their design ideas. Also, the site needed to be pretty, colourful and modern to attract the attention of the scrapbooking audience.
First, Bloomtools' team of graphic designers created a beautiful, bright and funky design for the website. The site also uses an eye-catching Flash Header to showcase the variety of scrapbooking products Sugarsnapps has on offer.
The Products Used
View website: www.sugarsnapps.com.au
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