Not only do the colours you choose for your website need to promote readability and comprehension, they must take emotional responses into account as well. Understand the psychology of colour and make the best choices for your website.
The ... Read More
Start browser-size analysis with Google Analytics
You're already using Google Analytics to keep track of customer behaviour on your site and boost your business plan, but now it's time to explore the added benefits of the browser-si... Read More
Is your website converting customers as often as it should? Do your users tend to stick around? If not, it's time to review your online presence and see what you can do to make improvements in the year ahead.
Identify your objectives
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How do you know what your customers want, what they don't want and how to best deliver it? Why not just ask them?
The Bloomtools Survey Tool
The Bloomtools Survey Tool (which is included for free within the Database Marketing p... Read More
If you're planning to sell products online, nothing helps encourage a sale like a well-taken photo or two. In an ideal world, every business would have the budget to hire a professional photographer, but sometimes you may need to cut a few cor... Read More