Cherry picking the perfect colours for your website

Not only do the colours you choose for your website need to promote readability and comprehension, they must take emotional responses into account as well. Understand the psychology of colour and make the best choices for your website. The psychology behind colour choices The colours we see provoke a small but important emotional resp...

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Browser-size analysis with Google Analytics

Start browser-size analysis with Google Analytics You're already using Google Analytics to keep track of customer behaviour on your site and boost your business plan, but now it's time to explore the added benefits of the browser-size analysis tool.   Getting to grips with Google Analytics A powerful webmaster too...

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Review your online presence for the year ahead

Is your website converting customers as often as it should? Do your users tend to stick around? If not, it's time to review your online presence and see what you can do to make improvements in the year ahead. Identify your objectives First of all, you need to identify your key online objectives. Your website and social media pages...

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Website tools to get more business leads: Online surveys

How do you know what your customers want, what they don't want and how to best deliver it? Why not just ask them? The Bloomtools Survey Tool The Bloomtools Survey Tool (which is included for free within the Database Marketing product) is easy to use and allows you to create surveys to add to your website quickly and easily. ...

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How to take photos for your online shopping cart

If you're planning to sell products online, nothing helps encourage a sale like a well-taken photo or two. In an ideal world, every business would have the budget to hire a professional photographer, but sometimes you may need to cut a few corners and take the snaps yourself. Before you begin, make sure you know some of the secrets that allo...

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