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How to write great website copy?

Research indicates that almost 80% of Internet users scan the content of a web page rather than read each word. So, instead of taking a few minutes to read your page word for word, they will quickly run their eyes over the page from left to right, looking for something that is relevant to them. If they find a headline, a list or a sentence...

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Getting Database Marketing Right

The Internet is an integral part of business today – we reach our customers through our websites, research other companies online and stay in contact with business associates using email. 86% of people use the internet to search for a business, product or service before they purchase. However most businesses are yet to tap into the real...

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Client Spotlight - Liquid Infusion

Liquid Infusion is Melbourne’s most established mobile bar service and is highly regarded as a leader in this new industry. This unique business model and their passion for the industry quickly drove the company to new heights. With thousands of events now catered over the years across Victoria, Liquid Infusion has built a reputation...

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Get involved in online communities

What is an online community? A great way to encourage and facilitate feedback and knowledge about your products/ services / business from customers and prospects is to get involved in online community groups. An online or virtual group is a group of people that primarily interact via an online presence, making individual contributions by...

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Choosing and Using Keywords to Optimise your Website

Keywords are the words that your target market are typing in when using search engines like Google, to find out about services or products they are looking into. You need to figure out what these key words or phrases are, then strategically place them throughout your website so you appear when someone conducts a search using those words. Step...

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