16 referral strategies to get your business hot leads

You know that a referral coming in to your business is remarkably better than a lead that just comes in off the street - so what strategies can you honestly say you have in your business to facilitate this?  None, or a few?  Then this is something you need to read... 16 strategies for hot referrals:  Be remarka...

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Common ecommerce mistakes - and how to fix them

Even experienced retailers make mistakes when it comes to their ecommerce sites – and one small slip-up could cost you a lot when it involves a sale. Here are five of the most common gaffes seen on ecommerce sites and easy-to-learn solutions for fixing them. 1. Generic product copy If you have thousands of products on your site,...

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Leveraging your tools to get better results

If you have a gallery, testimonials or blog on your website or you make use of database marketing then you need to read this top tip on how to leverage your tools to get better results... The key objectives of your web presence (for many of you) are to attract new prospects, generate referrals and help your business be found on Google. Th...

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Revamping your site to stop cart abandonment

An abandoned shopping cart indicates an opportunity wasted, but it doesn’t always have to end that way. Learn from the data you gather when someone decides not to complete a purchase and put methods in place to aid shopping cart recovery. There's a growing trend for abandoned shopping carts, with recent research conducted by Mer...

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Using emails to create customer loyalty

A clear strategy and specific objectives are key to the effectiveness of any email campaign. While all four broad categories of email campaigns and their individual objectives need a different approach they all contribute to increasing loyalty. The mandatory welcome email: Customer nurture The important email sent welcoming new custom...

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