Revamping your site to stop cart abandonment

An abandoned shopping cart indicates an opportunity wasted, but it doesn’t always have to end that way. Learn from the data you gather when someone decides not to complete a purchase and put methods in place to aid shopping cart recovery. There's a growing trend for abandoned shopping carts, with recent research conducted by Mer...

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Using emails to create customer loyalty

A clear strategy and specific objectives are key to the effectiveness of any email campaign. While all four broad categories of email campaigns and their individual objectives need a different approach they all contribute to increasing loyalty. The mandatory welcome email: Customer nurture The important email sent welcoming new custom...

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Master the 6 key objectives of email marketing

Don’t click send unless your email marketing campaign achieves the 6 vital objectives that will earn you that click. Emails are more than just writing compelling copy and this alone will not optimise the possibilities of email marketing. Meclabs research reveals the necessary steps to decrease the chance of your email being sent str...

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6 Steps for Perfectly Promoting your next Event

A poorly attended event is as bad for morale as it is your bottom line. Use these six planning and promoting tips to make sure you're able to spread the word far and wide and look forward to a busier, more successful event. 1. Make sure your event gets social These days, there's no excuse for not ensuring your event has a stro...

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Reluctant writer? Top tips for easier blogging

Your business can't afford to ignore the power of blogging, but not everyone is a natural writer. Luckily, you don’t have to be. Learn how to position your company, entertain your readers and boost your clickthroughs in a few simple steps.

These tips will help you write interesting blogs faster, which is ideal because the more ...

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