Common ecommerce mistakes - and how to fix them

Even experienced retailers make mistakes when it comes to their ecommerce sites – and one small slip-up could cost you a lot when it involves a sale. Here are five of the most common gaffes seen on ecommerce sites and easy-to-learn solutions for fixing them. 1. Generic product copy If you have thousands of products on your site,...

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Leveraging your tools to get better results

If you have a gallery, testimonials or blog on your website or you make use of database marketing then you need to read this top tip on how to leverage your tools to get better results... The key objectives of your web presence (for many of you) are to attract new prospects, generate referrals and help your business be found on Google. Th...

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Revamping your site to stop cart abandonment

An abandoned shopping cart indicates an opportunity wasted, but it doesn’t always have to end that way. Learn from the data you gather when someone decides not to complete a purchase and put methods in place to aid shopping cart recovery. There's a growing trend for abandoned shopping carts, with recent research conducted by Mer...

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Using emails to create customer loyalty

A clear strategy and specific objectives are key to the effectiveness of any email campaign. While all four broad categories of email campaigns and their individual objectives need a different approach they all contribute to increasing loyalty. The mandatory welcome email: Customer nurture The important email sent welcoming new custom...

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Master the 6 key objectives of email marketing

Don’t click send unless your email marketing campaign achieves the 6 vital objectives that will earn you that click. Emails are more than just writing compelling copy and this alone will not optimise the possibilities of email marketing. Meclabs research reveals the necessary steps to decrease the chance of your email being sent str...

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