What does your 'About' page really say about you?

When you're busy worrying about killer landing pages and brilliant product descriptions, your ‘About’ page might seem like the least of your concerns. However, it might be time to take a closer look at your website's analytics. Your ‘About’ page is likely to be one of the most visited pages on your site, s...

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Is your website trustworthy? Five ways to show it

When a potential customer lands on your website, they are looking for more than just a particular product or service. They are also looking for signs of whether you’re a business they can trust and engage with. Trust is a massive issue when it comes to online purchases, and there are some questions customers are guaranteed to a...

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The fastest way to raise your Google Places ranking

Places can be a brilliant way to help customers find your business. Read about the fastest way to improve your ranking and boost your visibility in a few easy steps. Who Google Places benefits Google Places hooks up with Google Maps to provide potential customers with an easy way to find the kind of businesses they are looking for. ...

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16 referral strategies to get your business hot leads

You know that a referral coming in to your business is remarkably better than a lead that just comes in off the street - so what strategies can you honestly say you have in your business to facilitate this?  None, or a few?  Then this is something you need to read... 16 strategies for hot referrals:  Be remarka...

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Common ecommerce mistakes - and how to fix them

Even experienced retailers make mistakes when it comes to their ecommerce sites – and one small slip-up could cost you a lot when it involves a sale. Here are five of the most common gaffes seen on ecommerce sites and easy-to-learn solutions for fixing them. 1. Generic product copy If you have thousands of products on your site,...

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