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Ecommerce

Client Spotlight - Liquid Infusion

Liquid Infusion is Melbourne’s most established mobile bar service and is highly regarded as a leader in this new industry. This unique business model and their passion for the industry quickly drove the company to new heights. With thousands of events now catered over the years across Victoria, Liquid Infusion has built a reputation for...

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Current trends for bricks and mortar businesses

Niche Marketing This has been a big thing for a while and is an essential strategy for business. Past marketing was about defining your target market as one group.  Niche Marketing is about finding subsets within that group to concentrate your marketing on to find you golden baskets. The scatter gun approach of marketing no longer...

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Pros and Cons of Open Source Software vs Proprietary Software

A common question we get asked by potential clients is about the pros and cons with using Open Source Content Management Systems vs Proprietary Software, and contrary to what most people believe, the open source label does not imply no cost. Developers can and do charge for open source software. Open source actually refers to the availability...

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Useful tips for a User-friendly shopping cart

The Internet has changed the way people shop – they buy online whenever possible because it is convenient and simple. In Australia alone over 40% of all Australians bought a product or service online in the last 12 months, spending over $23 billion*.  Consumers are now comfortable buying online, it's a growing market.  Sadly...

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Building trust and credibility on your website

In a physical store or business, a secure and comfortable environment is created by the visually appealing layout and tangible products, plus the helpful sales people and informative signs/brochures/banners etc.  You can quickly and easily find out anything you need to know before you buy and there is always someone there to answer your...

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