Search Engine Optimisation

Google Search Algorithm Update - November 2011

It was recently announced by Google that they have made changes to their algorithm that will affect 35% of Google searches. For businesses with websites, these changes - along with the extra competition for keywords online - means that you need to get even smarter with your Search Engine Optimisation techniques and ensure that you’re ke...

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Choosing and Using Keywords to Optimise your Website

Keywords are the words that your target market are typing in when using search engines like Google, to find out about services or products they are looking into. You need to figure out what these key words or phrases are, then strategically place them throughout your website so you appear when someone conducts a search using those words. ...

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10 Simple Google Search tools

This article looks at the top 10 tools you can use to get more out of a simple Google search. These tools will help you to cut down on search time and help define your searches. 1. Use Google as a calculator. Google has a built-in calculator — try entering a calculation like 110 * (654/8 + 3). Yes, your computer also has a calcu...

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Basics of making your site Google friendly

Here's some reasons your website needs to be Google friendly: There are more than 300 million searches performed online every day, with around 90% of Australasian searches on Google 86% of your customers search online when looking for a business, service or product Businesses that are maximising Google are getting more than 65% o...

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The importance of keyword research

If you are serious about getting results from your online presence, you should have an expert (like Bloomtools) working on search engine optimisation for your site.  But, if you want to do some of it yourself,  there are some free things you can do to help get your site up higher in search results. The most important thing is keywords...

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