Sales have more than doubled!

Mobile rock climbing group Base Zero cannot stop raving about how the effective website designed by Bloomtools has helped the business grow from a single-base operation to having another outlet interstate and servicing three more regions so far.

“Bloomtools is predominantly the reason for our increased profits over the past two years since we approached the company to build a website that better reflected our level of professionalism and showed what we did and who we were,” says owner/operator Wade Morse.

Morse took over the Brisbane business in 2007, and Bloomtools signed on to create the website in 2010. Base Zero now supplies mobile and stationary rock climbing fitouts to areas in Sydney (from its office there), the Gold Coast, Newcastle and Canberra. It’s a fun challenged-based activity for corporate events, school vacation camps, fundraisers, parties and trade shows.

Morse says that the Blog has been a really great addition to the website because it recently boosted his SEO to place Base Zero on the first page of a Google search. He has blogged about many of his events, one in particular involving the Gold Coast Titans vs the Parramatta Eels rugby league teams where he couldn’t believe how successful that was for his business.

“The Database Marketing helps me target individual groups and notifies customers of our prices and particular regions for upcoming school holiday vacations,” says Morse.

The blog has also helped boost social media results for Base Zero. It’s a great way to supply customers with details of upcoming events. Morse is ready now to take the next step with his online presence by installing the Form Builder which he believes will be an extremely effective tool, to call customers to action and collect specific information from them.

“I highly recommend Bloomtools as it has helped me grow my business,” concludes Morse.