90% of people say video helps them make buying decisions and 64% said that seeing a video makes them more likely to buy a product or service, according to Forbes? As the internet changes, businesses must evolve with the times or die out. The Digital Marketing Institute writes: "In an impersonal digital world, we're craving connection and personality. We want to see and hear people in a real-life context - it's meaningful" (source). William Craig of Forbes writes:...

Google moves to index from mobile first As early as 2015 Google started boosting rankings for mobile-friendly websites and with mobile now responsible for more than 58% of all website traffic, Google's commitment to serving their client's with the best possible experience is not only understandable but necessary.  If mobile users are now the primary source for a majority of website traffic, it makes sense for Google to be looking at indexing mobile over desktop.  ...

POP email is being replaced by G Suite You may or not be aware, the POP email systems that were popular a decade ago are becoming a thing of the past.  POP is now being replaced by the more user-friendly, reliable, and flexible Cloud solutions, like G Suite from Google (our preferred solution). We have been offering G Suite as our primary email system to our clients for quite some time now, however, we still have some clients using the older POP platform. The closure of our P...

Google Maps API Changes To A Pay-As-You-Go Format Google has recently announced a significant change to their Google Maps API facility. This service will now be formatted on a pay-as-you-go basis and will be known as the Google Maps Platform. An API is a tool that is used by web developers, to link to a web service behind the scenes of your website. We use this Google Maps facility primarily on your Contact Us page. When this page loads, the API "calls" Google and in respons...

When it comes to operating a website, you should constantly be searching for the most efficient ways to improve your organic ranking online. Here are six SEO trends you should be keeping in mind when sprucing your website in 2018. *Organic SEO:  is the phrase used to describe a natural placement within the free listings of Google search results. Quality beats quantity when it comes to creating content Gone are the days of writing short generic blogs. These days, people wan...