What exactly is spear phishing? Spear phishing is defined as "the fraudulent practice of sending emails ostensibly from a known or trusted sender in order to induce targeted individuals to reveal confidential information." It is a form of targeted online attack with the aim of stealing your sensitive information including account passwords or financial details. The attacker uses social engineering: they manipulate you by imitating someone or something you know, from a...

Today Google+ has closed its doors for consumers.  It is important to note, that no other Google products (such as Gmail, Google Photos, Google Drive, YouTube) will be closed as part of the consumer Google+ Shutdown. Google has cited this closure is predominantly due to a data breach that happened on the platform in March 2018.  Another reason is the low number of users actively using the platform and low engagement (90 percent of Google + user sessions last less than five se...

Why do something the hard way when you can do it the clever way? Leverage existing tools, tips and tricks to gain greater results for your business while investing less with less energy. Make use of these nine web technologies to save time and boost your results. 1. Google Analytics This is a fantastic tool for finding out what is and isn't working for you online. Use it to track the ways visitors behave on your site and find out what they like, what they don't like and whe...

90% of people say video helps them make buying decisions and 64% said that seeing a video makes them more likely to buy a product or service, according to Forbes? As the internet changes, businesses must evolve with the times or die out. The Digital Marketing Institute writes: "In an impersonal digital world, we're craving connection and personality. We want to see and hear people in a real-life context - it's meaningful" (source). William Craig of Forbes writes:...

Google moves to index from mobile first As early as 2015 Google started boosting rankings for mobile-friendly websites and with mobile now responsible for more than 58% of all website traffic, Google's commitment to serving their client's with the best possible experience is not only understandable but necessary.  If mobile users are now the primary source for a majority of website traffic, it makes sense for Google to be looking at indexing mobile over desktop.  ...