Google Maps API Changes To A Pay-As-You-Go Format Google has recently announced a significant change to their Google Maps API facility. This service will now be formatted on a pay-as-you-go basis and will be known as the Google Maps Platform. An API is a tool that is used by web developers, to link to a web service behind the scenes of your website. We use this Google Maps facility primarily on your Contact Us page. When this page loads, the API "calls" Google and in respons...

When it comes to operating a website, you should constantly be searching for the most efficient ways to improve your organic ranking online. Here are six SEO trends you should be keeping in mind when sprucing your website in 2018. *Organic SEO:  is the phrase used to describe a natural placement within the free listings of Google search results. Quality beats quantity when it comes to creating content Gone are the days of writing short generic blogs. These days, people wan...

If you're a parent, Google Home or Alexa has possibly made managing your family a little easier, from updating school shopping lists for your kids to finding corny jokes to entertain said kids while you shop. If you're a kid, Google Home or Alexa will entertain you with the music of your choice vs what Mum and Dad like, or fun quizzes to test you and your friends. If you're a digital marketer or advertiser, Alexa or Google Home has probably made life a little more complicated....

Congratulations to James Greig, who won the Digital Disrupter and TrailBlazer award at the Young Entrepreneur Awards on Friday night. All of the finalists and winners were all outstanding.  It was great to see how so many young people believe in themselves and what they do, to create, build, and conquer some very competitive markets.   James started out building the Bloomtools business, then in 2008 Bloomtools invested in starting up IVvy with Lauren Hall.  Jame...

There has been a lot of news around with Google not ranking sites they feel are not secure... and now with the upcoming release of their new Browser Chrome version, if your website does not have an SSL certificate your website will be marked as 'NOT SECURE'. Google are now enforcing the new SSL certificates upon all websites! In this post, we will cover: What is Google doing? What is an SSL Certificate? Why you need one? What is Google doing? Earlier ...