Posted in SEM

Tip: Check your goals and celebrate the results

Posted by Bloomtools on 1 December 2019
Way back at the beginning of this year, we posted the first of our monthly tips for 2019: plan your online strategy for the year. Whether you had a strategy session with the team at Bloomtools or not, we hope you had a chance to work through our helpful checklist and put together some goals for your website and business. With the holiday season fast approaching, now is the time to examine your successes and achievements, and celebrate the results. Presence Did you achieve what you wante...

Localised SEO: Get your local business ranking higher

Posted by Tracey Voyce on 7 June 2019
Over the last few years, 97% of consumers searched for a local business, service, or product online. As a result, local SEO (search engine optimisation) has become one of the most important strategies to deploy on your website. Bloomtools have put together some top tips to help improve the ranking of your business in local searches.   Google My Business Essential #1: As almost everyone uses Google to search for these businesses, it's important to have a Google My Busin...

Google Ads Webinar Recording

Posted by Tracey Voyce on 21 September 2018
Being seen by a potential customer as they are actively searching for your type of business, product or service is an online strategy that can work brilliantly.  It will provide you with extremely targeted, effective results if you are wanting to increase the number of good quality leads to your business. Google Ads (formerly AdWords) is one of the most effective and profitable strategies if done right!  We have had some great success with many of our clients that we would like ...

Latest Paid Advertising Statistics (PPC) 2018

Posted by Tracey Voyce on 17 August 2018
Pay per Click advertising can be a very effective form of marketing... as you only pay when someone clicks on your ads.  And because they are searching for what you have to offer, that is why it can deliver a good ROI.  I also really love it, as it is the one form of marketing that can be fully measured, enabling you to completely measure its effectiveness. But it isn't for every business.  Here are some interesting statistics, that demonstrate why it is effective fo...

A FREE Google Ads Report For Your Business

Posted by Tracey Voyce on 26 July 2018
Learn how best to get you to the top spot on Google Google Ads gives you the opportunity to appear at the top of the Google results page at the very moment someone is searching for what you have. And best of all, you only pay when someone clicks on your ad to visit your website or calls you.  In other words, when your advertising is working.   The effectiveness of any campaign begins with expert knowledge of Google Ads, its tools and the best way to manipulate its id...