Posted in SEO

How Google's New Changes Will Affect Your Website

Posted by Bloomtools on 12 November 2019
You may not have noticed it yet but Google has recently been rolling out an algorithm update called BERT. The reason you should care about BERT is that Google has said that it will affect 1 in 10 Google search enquiries. That means there's a good chance that it will affect your website. BERT is an acronym for Bidirectional Encoder Representations from Transformers which in simple language means that Google has adjusted their algorithm to understand natural language queries better in...

Is Your Website Up To Speed?

Posted by Bloomtools on 8 November 2019
The first impression a visitor gets from visiting your website is how long it takes to load. In fact, if it takes too long, more than 3-5 seconds, you can expect up to a 40% bounce rate! That's a lot of potential visitors that will never even look at your website. A slow website loading speed WILL impact how many visitors and calls your business gets from your website. Are your website images next-gen? People love to see what your product or service is about, and great images make...

Why Google My Business is a Must Have

Posted by Tracey Voyce on 5 September 2019
Why is Google My Business so important and why should your business invest time into it? There are lots of reasons why! Why Google My Business Rocks! Unlike almost every other successful marketing tool, its FREE! Yes, you read that right.  It truely is the ultimate business directory, generating Google search results and making your information available to potential customers instantly. It is clickable, so online viewers can go to your website or call you...

3 Simple Ideas to Get Your Creative Writing Juices Flowing

Posted by Bloomtools on 29 August 2019
We all know that one of the best ways to get some Google love (a.k.a SEO) for your website is to add new content regularly. That's why having a blog on your website is a great idea. But let's face it, not everyone is a natural writer and not everyone likes writing. When you create content that is truly useful or interesting to your target audience, they are far more likely to trust you, spend more time on your website, and buy from you. One of the most common dilemmas business own...

Tip: Content is King - Create a case study

Posted by Bloomtools on 31 July 2019
We have already covered the importance of content to help improve your ranking on Google in previous months, but more importantly it adds credibility to your website to create the point of difference, help convert more leads into clients and more. One of the most effective strategies we have found for clients has been to write up some case studies. These may be of real clients, broken into industries, or for those who are client sensitive you can also use a fictitious client. Both opti...