Posted in SEO

Why is link building important for SEO?

Posted by Bloomtools on 24 January 2020
In the early days of the internet, getting your website found in a search was easy. All you had to do was have as many links back to your website as possible (unsurprisingly, these were called backlinks). As the internet grew, Google evolved and refined its algorithm to prevent people from taking advantage of backlinks by acquiring many irrelevant links to improve their website's presence in the search results. The role of Google is to deliver results that are highly relevant - quality ...

How does content rank in search results?

Posted by Bloomtools on 10 January 2020
You have probably heard many times that your website needs to have quality content: the more the better. The reason this is important is because it will help your website rank higher in the search engines, and getting ranked higher in search engines is the best way to be found online.   What content should you be focused on? You should focus on creating high quality relevant content around specific topics that you would like to be known for. Great content will also help position ...

Promote Your Blog Posts Using Social Media

Posted by Tracey Voyce on 3 December 2019
Promote Your Blog Posts For Higher SEO Ranking Having interesting and engaging content across your website is just the beginning. We all know that to keep Google happy we need to make regular updates to our website content and a blog is the perfect tool for this. Sharing your blog posts across your social media channels will help to drive visitors to your website and allow you to improve your ranking on Google. Sharing Your Blog Posts Even though you are sharing the same post, its...

Tip: Check your goals and celebrate the results

Posted by Bloomtools on 1 December 2019
Way back at the beginning of this year, we posted the first of our monthly tips for 2019: plan your online strategy for the year. Whether you had a strategy session with the team at Bloomtools or not, we hope you had a chance to work through our helpful checklist and put together some goals for your website and business. With the holiday season fast approaching, now is the time to examine your successes and achievements, and celebrate the results. Presence Did you achieve what you wante...

How Google's New Changes Will Affect Your Website

Posted by Bloomtools on 12 November 2019
You may not have noticed it yet but Google has recently been rolling out an algorithm update called BERT. The reason you should care about BERT is that Google has said that it will affect 1 in 10 Google search enquiries. That means there's a good chance that it will affect your website. BERT is an acronym for Bidirectional Encoder Representations from Transformers which in simple language means that Google has adjusted their algorithm to understand natural language queries better in...