Posted in SEO

Everything you need to know about bounce rates

Posted by Yvette Zocher on 19 July 2019
If you are looking at your Google Analytics (and if you are not, then you definitely should be) you will see in your Audience Overview a figure - a percentage identified as "Bounce Rate." What is bounce rate? The definition is "the percentage of visitors to a particular website who navigate away from the site after viewing only one page." Basically a user comes to your website, lands on a page and then leaves your website from that same page without cli...

The importance of URL redirects

Posted by Bloomtools on 27 May 2019
Broken links are a hindrance for users and search engines, which can negatively effect your website's domain authority (and the user experience of your site in general). However, there is a reasonably quick and easy solution: the URL redirect. What exactly is a URL redirect? URL redirects are a way of redirecting visitors from a certain URL to a different one. This is primarily used to tell Search Engines what the new name of a page is so you don't lose your positio...

Trending 2019 to improve your SEO organic position

Posted by Tracey Voyce on 25 March 2019
We have been studying and reviewing recent SEO trends and one trend that seems only to be getting stronger is BLOGGING. When people think of blogging they might think of some digital nomad with their laptop on a tropical beach drinking cocktails and posting pictures of latte art on Instagram.  But in fact, that's not it. Blogging will increase your organic SEO by keeping consumers on your page longer. Think of your blog as a fishing hook.  You might be a...

Getting Google Reviews For Your Business

Posted by Tracey Voyce on 29 January 2019
Getting Google Reviews For Your Business Reviews in any format are an essential part of a business, however directing your reviews to the Google platform can not only increase client confidence, it can also increase your Google ranking.  Where do Google Reviews Appear? Google Search results on a desktop will appear with the search results as a list on the left hand side of your screen, with the Google My Business result for that business on the right. On mobile your se...

Content Creation Ideas For Your Business

Posted by Tracey Voyce on 12 January 2019
5 Tips For Creating Content For Your Business Firstly have you noticed that our heading talks about creating content for your business and not your website? While your website is probably your most valuable business tool, gone are the days where we can ignore other mediums. Facebook, Instagram, Twitter, LinkedIn and even Pinterest are all popular platforms for driving traffic to your business and while all of these platforms may not be suitable for your business, you should be usin...