Posted in SEO

Why Google My Business is a Must Have

Posted by Tracey Voyce on 5 September 2019
Why is Google My Business so important and why should your business invest time into it? There are lots of reasons why! Why Google My Business Rocks! Unlike almost every other successful marketing tool, its FREE! Yes, you read that right.  It truely is the ultimate business directory, generating Google search results and making your information available to potential customers instantly. It is clickable, so online viewers can go to your website or call you...

3 Simple Ideas to Get Your Creative Writing Juices Flowing

Posted by Bloomtools on 29 August 2019
We all know that one of the best ways to get some Google love (a.k.a SEO) for your website is to add new content regularly. That's why having a blog on your website is a great idea. But let's face it, not everyone is a natural writer and not everyone likes writing. When you create content that is truly useful or interesting to your target audience, they are far more likely to trust you, spend more time on your website, and buy from you. One of the most common dilemmas business own...

Tip: Content is King - Create a case study

Posted by Bloomtools on 31 July 2019
We have already covered the importance of content to help improve your ranking on Google in previous months, but more importantly it adds credibility to your website to create the point of difference, help convert more leads into clients and more. One of the most effective strategies we have found for clients has been to write up some case studies. These may be of real clients, broken into industries, or for those who are client sensitive you can also use a fictitious client. Both opti...

Top 23 Australian Directories to help your SEO

Posted by Tracey Voyce on 26 July 2019
In the early days of the world wide web, online directories were all the rage. Once your website was live on the internet all you needed to promote it was to submit it to any of these directories - the more directories you were listed on, the more relevant and important your website was considered by the search engines. Unfortunately, it wasn't long before cheap online marketers took advantage of this and sought backlinks to their websites anywhere and everywhere, spammy or otherwis...

6 SEO Mistakes to Watch Out For in 2019

Posted by Bloomtools on 24 July 2019
Your business is running nicely, your website is live, you've got your Google tools setup, but now you want to improve your ranking in the search results. Everyone keeps telling you about SEO - search engine optimisation - but half the things you read seem to contradict the other half. You know you need to make changes to improve your results, but you can't tell the difference between which changes will help your ranking and which changes will actively harm it.  SE...