Posted in Tips 2019

Tip: Content is King - Create a page answering common question

Posted by Bloomtools on 1 March 2019
Google loves websites that have ever growing content and so do your prospective clients. Content creates a point of difference for your business and shows off your expertise. Now you can write about new products, services, helpful tips, case studies on clients with a challenge and how you helped them, etc. But one of the most powerful things you can write about is the common questions your clients have about your business, industry and what you do... Because guess what - that is wh...

Tip: Google My Business - Check your listing, add more photos

Posted by Bloomtools on 4 February 2019
Google My Business (GMB) allows you to list your business and website on Google to not only appear on their maps, but also up the top of the page when someone does a local search (i.e. includes a location in their search e.g. Air Conditioning Servicing Brisbane). As this listing is at the top of the page in a search result (and also free), this is one of the most important areas you should want your business to appear. Google likes to show businesses that are up to date and reviewed hi...

Tip: Plan your online strategy for the year

Posted by Bloomtools on 13 January 2019
As business owners, January is always a good time of the year for reflection on your business. This is also a good time to look at your online profile. To make it easier for you, we have created a checklist you can print out to tick the key elements that you are strong in or areas that you feel you should work on. Now you can write up a plan of action but for most, we know this is when it becomes too hard. So that is what this calendar/guide is about - to simplify it for you and put things ...

Tip: Stand out - Review your home page and overall website design

Posted by Bloomtools on 11 January 2019
As devices, technology and how people use the internet changes, so do the design trends to match these, as well as user experience (UX). Therefore a site designed 3 years ago can quickly look out of date. But why does this matter? Unfortunately, perception is a big decision maker on whether someone will go with your business vs. another. If a website looks out of date, guess what they will think of the business? The internet makes it really easy for people to compare businesses or pro...

Tip: Mobile Friendly - Is your website fully mobile compliant

Posted by Bloomtools on 10 January 2019
Technology has progressed over time and so has the increase in viewership on mobile devices for your websites. For most clients we are seeing in excess of 57% of their site visitors viewing the website on a mobile device. If your website does not work well on all devices, people will instantly leave and go somewhere else. If that is not enough incentive to change, last year Google is now ranking sites that are mobile responsive before websites that are not - 'Google Mobile First...