Posted in Tips 2019

Tip: Google's Indexing - Improve your rankings by checking your on-page factors

Posted by Bloomtools on 30 April 2019
Google reviews your website via a Google Bot, a computerised engine that runs over the code of your website to find out what the website is about. In order for Google to rank you for the key words and phrases you need to make sure these are strategically placed throughout your website. The first step is to write a list of common words and phrases that a potential client will type in when looking for your business, as well as your products or services. Test some of these words in Googl...

Tip: Drive Traffic - Boost your traffic with the Bloomtools complete checklist

Posted by Bloomtools on 30 March 2019
If you want more clients in your business then you will be looking at implementing strategies to attract more clients. Now there are a number of channels for this. One being your website, so here is a list of 17 strategies you could apply to your business to drive more people to your website. There's also one extremely important strategy at the end that will help you encourage this traffic to take action... Advertise

This one is instant - as soon as you place advertising...

Tip: Content is King - Create a page answering common question

Posted by Bloomtools on 1 March 2019
Google loves websites that have ever growing content and so do your prospective clients. Content creates a point of difference for your business and shows off your expertise. Now you can write about new products, services, helpful tips, case studies on clients with a challenge and how you helped them, etc. But one of the most powerful things you can write about is the common questions your clients have about your business, industry and what you do... Because guess what - that is wh...

Tip: Google My Business - Check your listing, add more photos

Posted by Bloomtools on 4 February 2019
Google My Business (GMB) allows you to list your business and website on Google to not only appear on their maps, but also up the top of the page when someone does a local search (i.e. includes a location in their search e.g. Air Conditioning Servicing Brisbane). As this listing is at the top of the page in a search result (and also free), this is one of the most important areas you should want your business to appear. Google likes to show businesses that are up to date and reviewed hi...

Tip: Plan your online strategy for the year

Posted by Bloomtools on 13 January 2019
As business owners, January is always a good time of the year for reflection on your business. This is also a good time to look at your online profile. To make it easier for you, we have created a checklist you can print out to tick the key elements that you are strong in or areas that you feel you should work on. Now you can write up a plan of action but for most, we know this is when it becomes too hard. So that is what this calendar/guide is about - to simplify it for you and put things ...