While Dale's business isn't on the same level as the large national car rental companies, he wanted his website to look as streamlined and professional as theirs - rather than the outdated, tacky websites of his direct competitors. The Bloomtools designers achieved his vision perfectly, with a clean, modern and bright design, aimed at attracting holidaying families.
The main purpose of the website is to generate leads so the website had a user-friendly 'Request a Quote' form to send the request through to the sales team. To drive visitors to the quote form, the designers built a large eye-catching button into the header of the website which links directly through to the form.
The website also makes great use of the promo boxes tool to persuade customers to take action. One of the boxes has different specials on rotatation, and nother highlights their main point of difference - no hidden fees. The website also has a Frequently Asked Questions sections to inform and build trust with potential customers to encourage them to take action.