Franchise Directory Web Design Case Study

After launching in January 2008, Australian Franchises has quickly grown to be one of the most popular sources of franchise information for potential investors.  The website is a place for franchisors to list the details of their franchise opportunities and attract potential franchisees, and also provides advice from franchising experts and up-to-date industry news.

AustralianFranchises.com.au wanted to stand out from the crowd by offering self-editing listings to franchisors to make it easy for them to update thier own listing.  They required a system that would allow franchisor members to log in and manage their account anywhere, anytime.  AustralianFranchises.com.au also had to be streamlined and easy to use so potential franchisees could search for opportunities and find information.

The Bloomtools graphic design team created a clean, professional looking website that was easy for potential franchisees to navigate and search.  It features news and advice articles prominently on the home page to assist visitors and a search function that allows potential franchisees to search the franchise listings by keyword, industry or investment amount.

This design is backed up by a sophisticated classifieds system which manages and displays all the franchisor listings.  The classifieds system allows franchisors to log in to their account through a page on the website to edit and update the content and images on their franchise listings - without having to wait for or pay the site owner.

"Bloomtools have done an incredible job with the AustralianFranchises.com.au website and I'm so proud of it.  The classifieds system is so great because franchisors can login and edit their listing themselves - we are the only directory in Australia that can offer this!  The Bloomtools team have been there every step of the way giving me dedicated ongoing support and they have been an excellent internet partner for AustralianFranchises.com.au."

Carly Youd, Editor, AustralianFranchises.com.au

• Third Generation Website
• Article Listing
• Classifieds Manager
• Website Search

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