Tourism Web Design Case Study

Read about how Bloomtools created a funky and functional website for Gold Coast tourism hot spot Broadbeach.

One of the best holiday destinations on the Gold Coast is Broadbeach, and the team that promote this suburb and all its events and businesses is Broadbeach Alliance.  Broadbeach Alliance is a small team who, with the assistance of their board and the Gold Coast City Council, communicate with all of the businesses, accommodation houses and residents of Broadbeach to ensure positive results for the area.  One of the responsibilities of the business is to create and manage world class events for Broadbeach.

The Brief

Broadbeach Alliance needed a website that would be a portal for tourists to find out information about Broadbeach.  The site needed to attract two different types of tourists, families and business people, and provide information on accommodation, events, entertainment and facilities for both.  The website also needed to be simple for the small Broadbeach Alliance team to manage in-house and also streamline some of their internal facilities, such as events management and membership.

The Solution

The team at Bloomtools built a professional and interactive online portal for Broadbeach Alliance.  The design of the site is attractive and eye-catching to show of all that Broadbeach has to offer tourists, including a photo gallery of the area and some of the major events that Broadbeach Alliance have organised there.  The site also features an extensive entertainment calendar that shows a day by day breakdown of all the events in Broadbeach which is a huge hit with tourists to the area.

The Broadbeach site also has a directory of all the accommodation, shops and restaurants in the area.  This directory is a great benefit for local businesses and the Broadbeach Alliance team can update and manage it themselves, saving them time and money.  The site is integrated with an email marketing system that allows visitors to sign up online to receive news and updates and they are then added to the Alliance's database for future marketing, which is an extremely leveraged marketing tool for a small business.

Bloomtools is also helping Broadbeach Alliance with a search engine optimisation program to boost traffic to their website - they have had a marked increase in traffic from search engines and are already appearing on the first page of Google search results for major keywords such as 'broadbeach' and 'broadbeach gold coast', which are very competitive.

The Response

"Our website looks great and has helped us grow our business. The team at Bloomtools is fantastic and their content management system is so easy to use we love the freedom of being able to update the site whenever we want. We've also been doing search engine optimisation through Bloomtools and are already getting great results after a couple of months!"

Kylie Scicluna, E-Business Manager, Broadbeach Alliance

Tools Used


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