Business Magazine Web Design Case Study

Read how we created a website for Gold Coast Business News, the region's leading independent business magazine.

This monthly magazine keeps Gold Coast business people up to date with reports on the latest business news, events and opportunities, as well as interesting profiles of local developments, companies and business leaders. With its presence in the business community strengthening, Gold Coast Business News needed a great website to complement the magazine, as well as the ability to make the magazine content available online for its web-savvy audience.

The Brief

Like most businesses, Gold Coast Business News needed a site that was both attractive and functional. It was important that the site was an extension of the magazine, that it matched the magazine's professional 'look and feel', and was simple, user-friendly and searchable.  It needed to contain a complete archive of all past articles from the magazine and the stories from the current issue. The article archive had to be self-managed so the team at Gold Coast Business News could upload and manage all of their articles themselves quickly and easily.

The Solution

Bloomtools created an attractive and functional website that looks great and is very easy to use and search.  We also developed an article listing solution that allows GCBN to upload their magazine stories into an articles manager, where they can edit and delete them, as well as control how and where they are listed on their website. This was an ideal solution for GCBN because the software is very easy to use and reduces the time they spend on archive management.

The article management feature also allowed them to add information on stories and issues, so readers could visit the website to find out more.  Another interactive features on the website is a classifieds system that allows the GCBN team to advertise properties for sale, job vacanies and local business events and link interested people with the promoters.

GCBN also wanted to their website to generate revenue for them through advertising, and Bloomtools was able to facilitate this for them. Our software allows GCBN to manage the advertising space on their website and even track the statistics of the advertisements. This simple system means that they can make money from their site with little effort.

Tools Used


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