HR Firm Web Design Case Study

Learn how we created a website for a leading Gold Coast HR firm, Platinum Employee Relations.

Platinum Employee Relations is a human resources and industrial relations partner for small to medium businesses.  With over 30 years of experience in public and private sector management, Platinum Employee Relations are committed to delivering employee relations practices that will be the source of their client's competitive advantage.

The Brief

With more than 80% of Australians researching businesses online, PlatinumER knew they needed a professional, up to date internet presence to achieve success in the competitive human resources market.  They wanted a clean and simple website that clearly communicated their services and their point of difference.  They also needed a solution to allow them to communicate to their clients and prospects cost-effectively to maintain their relationships with them.

The Solution

Bloomtools built a website for PlatinumER that exceeded all their expectations.  The sleek, professional design is backed up by a content management system that allows PlatinumER to update the website themsleves, saving them time and money.  It also features the Bloomtools Testimonials Manager software so they can showcase their happy clients and highlight their points of difference.

PlatinumER also uses the Bloomtools Ezy Communicator email marketing tool to send out newsletters, invitations and other marketing materials to their database of clients and prospects with the click of a button.  This positions them as the leading experts in the HR field and keeps their business top of mind.

The Response

"Bloomtools assisted Platinum Employee Relations by putting together a web site that has the latest technology and a database marketing system that gives us the ability to set up marketing campaigns, email campaigns and general newsletters at the press of a button. We are able to send out different types of newsletters to suit either our clients or our newsletter sign ups. It's simple, cost-effective and great value for our business."

Michael Corrigan, General Manager, Platinum Employee Relations

Tools Used


Does your business need an Internet marketing plan like this? Contact us here if you would like one of our expert consultants to evaluate your business and recommend strategies that will suit your unique business and target market.

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