Franchise Association Web Design Case Study
Read about how Bloomtools created a professional and highly functional website for the Franchise Association of New Zealand.
With their current site simply not meeting their needs, FANZ asked Bloomtools to build them a new site with a streamlined, professional design that they could edit themselves. They wanted the site to be an information portal for the thousands of New Zealand franchisees and franchisors to encourage them to use the site regularly, including a detailed library of news articles, events calendars and a members only section. FANZ also wanted the site to have a functional purpose in their business by allowing them to manage some aspects of their membership process online.
The Bloomtools graphic design team created the perfect website design for FANZ to reflect the professionalism of their organisation. Built into the design are several areas FANZ can use to promote their own events and information, or can potentially sell to advertisers to generate extra revenue.
The design of the website is backed up by a highly sophisticated Content Management System that allows the FANZ team to edit the content, images and navigation of the website themselves, saving them time and money.
The site also features an article library, a newsletter signup to capture details for their database, a shopping cart to sell their franchise publications and handle membership renewals, and a password-protected area for members to login and access special deals and information. The site is fully functional business tool that allows FANZ to manage multiple aspects of their association in one simple system.
"From the every start of the project, the Bloomtools team worked with us to capture the look and feel of the site that was needed to present a new, professional image for the Association. Once the final choice was made, populating the pages with material from the existing site and loading new material for the additional feature pages was made very easy by the development team in Brisbane. With the pre-launch training for staff here in Auckland and the ongoing support from Bloomtools, we now have a web site that is receiving many compliments from our members. Page traffic is increasing and the services that we are providing have been greatly enhanced."
Graham Billings, Executive Director, Franchise Association of New Zealand
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