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    <title><![CDATA[Bloomtools RSS]]></title>
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    <description><![CDATA[Bloomtools RSS]]></description>
    <pubDate>Wed, 02 Dec 2020 22:38:52 +0000</pubDate>
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    <item>
      <title><![CDATA[Write great website copy]]></title>
      <link>https://www.bloomtools.com/articles/write-great-website-copy.html</link>
      <guid>https://www.bloomtools.com/article/article/view/article/3097</guid>
      <description><![CDATA[
 The copy is probably the most important aspect of your website design&nbsp;because it communicates important information about your business to your customers and prospects.

 Writing for the web is a lot different to everyday writing. Web users read the content of websites very differently to the way they would read a newspaper or book, and y...]]></description>
      <pubDate>Wed, 02 Dec 2020 22:38:52 +0000</pubDate>
    </item>
    <item>
      <title><![CDATA[The top 6 things every business needs online]]></title>
      <link>https://www.bloomtools.com/articles/the-top-6-things-every-business-needs-online.html</link>
      <guid>https://www.bloomtools.com/article/article/view/article/3713</guid>
      <description><![CDATA[
 These days most businesses realise they really need to have a website in order to be competitve, including bricks and mortar businesses.&nbsp; Sadly, many of them have no idea what they need to have on their website in order to improve their business and increase their sales.&nbsp; So to help these businesses out, we&#39;ve created this simple...]]></description>
      <pubDate>Wed, 02 Dec 2020 06:14:37 +0000</pubDate>
    </item>
    <item>
      <title><![CDATA[Starting your own online community]]></title>
      <link>https://www.bloomtools.com/articles/starting-your-own-online-community.html</link>
      <guid>https://www.bloomtools.com/article/article/view/article/3101</guid>
      <description><![CDATA[
 Online communities are a great way to get your customers and prospects interacting with your business. Establishing a community group on your website is also an effective way to boost your site traffic and generate leads. For more information on these groups and the people that participate in them, read my other article.

 To build a group aro...]]></description>
      <pubDate>Wed, 02 Dec 2020 06:00:22 +0000</pubDate>
    </item>
    <item>
      <title><![CDATA[Must-have online tools and strategies for your business]]></title>
      <link>https://www.bloomtools.com/articles/must-have-online-tools-and-strategies-for-your-business.html</link>
      <guid>https://www.bloomtools.com/article/article/view/article/6363</guid>
      <description><![CDATA[
 So you&#39;ve got a website?&nbsp; That&#39;s great every business needs one.&nbsp; But are you taking full advantage of all the technology that the internet now offers the everyday business owner?&nbsp;<br />
 <br />
 There are lots of tools out there that can help you get more from your internet presence and, surprisingly, a lot of it is free.&nbsp; Her...]]></description>
      <pubDate>Wed, 02 Dec 2020 05:51:07 +0000</pubDate>
    </item>
    <item>
      <title><![CDATA[Low competition, high rewards: boost your SEO using niche keywords]]></title>
      <link>https://www.bloomtools.com/articles/low-competition--high-rewards--boost-your-seo-using-niche-keywords.html</link>
      <guid>https://www.bloomtools.com/article/article/view/article/23993</guid>
      <description><![CDATA[
 We have written a lot of blogs and articles and even held a webinar discussing the importance of Search Engine Optimisation (SEO) for the success of your website. We&#39;ve given you some great suggestions for how to optimise your website to ensure these results. Now that you have your head around SEO and have your major keywords all optimised...]]></description>
      <pubDate>Wed, 02 Dec 2020 05:42:59 +0000</pubDate>
    </item>
    <item>
      <title><![CDATA[How to get people to spend more time on your website]]></title>
      <link>https://www.bloomtools.com/articles/how-to-get-people-to-spend-more-time-on-your-website.html</link>
      <guid>https://www.bloomtools.com/article/article/view/article/3094</guid>
      <description><![CDATA[
 Getting your customers to stay on your site longer will help you build a relationship with them and get them to purchase from you again.

 Most visitors don&#39;t spend more than a couple of minutes on your site, so they aren&#39;t exposed to your brand or your products for very long. However, if you can offer something to your visitors on you...]]></description>
      <pubDate>Wed, 02 Dec 2020 05:32:17 +0000</pubDate>
    </item>
    <item>
      <title><![CDATA[How to create winning newsletters]]></title>
      <link>https://www.bloomtools.com/articles/how-to-create-winning-newsletters.html</link>
      <guid>https://www.bloomtools.com/article/article/view/article/3096</guid>
      <description><![CDATA[
 Producing a newsletter used to be a hard, complex and costly project, not only in writing the material, but also in producing the newsletter and getting it out to contacts.<br />
 <br />
 Thankfully that era is now changing, with email marketing making&nbsp;it so much easier, faster and more economical to send out newsletters.<br />
 <br />
 As a business, what do yo...]]></description>
      <pubDate>Wed, 02 Dec 2020 05:30:38 +0000</pubDate>
    </item>
    <item>
      <title><![CDATA[How To Create Surveys That Work]]></title>
      <link>https://www.bloomtools.com/articles/how-to-create-surveys-that-work.html</link>
      <guid>https://www.bloomtools.com/article/article/view/article/3684</guid>
      <description><![CDATA[
 Customer feedback is an important part of any business.&nbsp; Without it, businesses often wouldn&#39;t know when they need to make changes, add new products or improve their services.&nbsp; Thanks to the Internet and email, there is now a fast and simple way to get feedback from your customers online surveys.<br />
 <br />
 An online survey is the same a...]]></description>
      <pubDate>Wed, 02 Dec 2020 05:29:02 +0000</pubDate>
    </item>
    <item>
      <title><![CDATA[How the Internet can streamline your business]]></title>
      <link>https://www.bloomtools.com/articles/how-the-internet-can-streamline-your-business.html</link>
      <guid>https://www.bloomtools.com/article/article/view/article/4085</guid>
      <description><![CDATA[
 The internet has only been around for about a decade, but it has already advanced dramatically in that short time. It is now at a maturity level where it can be used for much more than just marketing in a business it is a fully functional business tool that can provide real bottom-line results for businesses.

 One area we have seen massive gr...]]></description>
      <pubDate>Wed, 02 Dec 2020 05:24:43 +0000</pubDate>
    </item>
    <item>
      <title><![CDATA[Give your customers what they want]]></title>
      <link>https://www.bloomtools.com/articles/give-your-customers-what-they-want.html</link>
      <guid>https://www.bloomtools.com/article/article/view/article/5308</guid>
      <description><![CDATA[
 Lots of people visit your website, including current customers, past customers, prospective customers, shareholders, suppliers and maybe even members of the press. When these people arrive on your website, they are usually seeking some specific information about your business. They may want to find out about:&nbsp;

 
  What products and servi...]]></description>
      <pubDate>Wed, 02 Dec 2020 05:16:19 +0000</pubDate>
    </item>
    <item>
      <title><![CDATA[Getting the most out of your online advertising]]></title>
      <link>https://www.bloomtools.com/articles/getting-the-most-out-of-your-online-advertising.html</link>
      <guid>https://www.bloomtools.com/article/article/view/article/3093</guid>
      <description><![CDATA[
 To get great results from sales, seminars, whitepapers or other promotions your business is running, you will need to advertise them online. Online advertising is a relatively cost-effective method for attracting your target audience to your promotions and getting conversions.<br />
 <br />
 The different types of online advertising include Pay-Per-Click ...]]></description>
      <pubDate>Wed, 02 Dec 2020 05:12:31 +0000</pubDate>
    </item>
    <item>
      <title><![CDATA[How the Facebook Timeline will change your business page]]></title>
      <link>https://www.bloomtools.com/articles/how-the-facebook-timeline-will-change-your-business-page.html</link>
      <guid>https://www.bloomtools.com/article/article/view/article/24653</guid>
      <description><![CDATA[
 Just like your Facebook Profiles, your Facebook Business Page has changed too. Of course, this means that you need to rethink your Facebook marketing plan and make a few adjustments to your page. To help you out, we&#39;ve already jumped onto the Facebook Timeline bandwagon so that we can give you some first-hand advice about what to do, so yo...]]></description>
      <pubDate>Thu, 26 Nov 2020 23:04:07 +0000</pubDate>
    </item>
    <item>
      <title><![CDATA[Four Case Studies - How surveys made a real difference in their business]]></title>
      <link>https://www.bloomtools.com/articles/four-case-studies---how-surveys-made-a-real-difference-in-their-business.html</link>
      <guid>https://www.bloomtools.com/article/article/view/article/10615</guid>
      <description><![CDATA[
 Ever wondered how surveys might help your business out? Then read our next four case studies from Bloomtools clients who have had amazing successes with surveys.

 Case Study 1 - Surveys to introduce a new idea / gain insight into consumer thoughts

 A retail business wanted to know if their customers would be interested in buying their product...]]></description>
      <pubDate>Thu, 26 Nov 2020 01:03:00 +0000</pubDate>
    </item>
    <item>
      <title><![CDATA[Give your customers what they want!]]></title>
      <link>https://www.bloomtools.com/articles/give-your-customers-what-they-want-.html</link>
      <guid>https://www.bloomtools.com/article/article/view/article/3091</guid>
      <description><![CDATA[
 Lots of people visit your website, including current customers, past customers, prospective customers, shareholders, suppliers and maybe even members of the press. When these people arrive on your website, they are usually seeking some specific information about your business. They may want to find out about:&nbsp;

 
  What products and servi...]]></description>
      <pubDate>Tue, 17 Nov 2020 05:12:24 +0000</pubDate>
    </item>
    <item>
      <title><![CDATA[Get your online and offline marketing working together]]></title>
      <link>https://www.bloomtools.com/articles/get-your-online-and-offline-marketing-working-together.html</link>
      <guid>https://www.bloomtools.com/article/article/view/article/3095</guid>
      <description><![CDATA[
 Most businesses spend a large percentage of their profits on promoting their business online and offline to their customers. However, many of these businesses are missing out on the full benefit of their marketing activities because they are not integrating the offline activities with their online presence.<br />
 <br />
 Integration is very important bec...]]></description>
      <pubDate>Tue, 17 Nov 2020 04:30:42 +0000</pubDate>
    </item>
    <item>
      <title><![CDATA[Easy ways to generate leads for your business]]></title>
      <link>https://www.bloomtools.com/articles/easy-ways-to-generate-leads-for-your-business.html</link>
      <guid>https://www.bloomtools.com/article/article/view/article/3099</guid>
      <description><![CDATA[
 All businesses need to be spending some time and money on generating leads, because new leads mean more sales and greater profits. The key to lead generation is using a variety of strategies at the one time. Just advertising your business in a local newspaper probably won&#39;t generate a large number of leads for you to turn into customers yo...]]></description>
      <pubDate>Tue, 17 Nov 2020 04:00:34 +0000</pubDate>
    </item>
    <item>
      <title><![CDATA[Client Spotlight - Small Business Works]]></title>
      <link>https://www.bloomtools.com/articles/client-spotlight---small-business-works.html</link>
      <guid>https://www.bloomtools.com/article/article/view/article/11829</guid>
      <description><![CDATA[
 At Small Business Works, we provide financial planning advice to a wide range of clients from business owners to wage earners and young families as well as those nearing or already retired. With our Accounting practice working side by side with our Financial Planning practice we are able to assist clients with more complex financial needs and ...]]></description>
      <pubDate>Tue, 17 Nov 2020 03:19:00 +0000</pubDate>
    </item>
    <item>
      <title><![CDATA[Case Study - Law Firm]]></title>
      <link>https://www.bloomtools.com/articles/case-study---law-firm.html</link>
      <guid>https://www.bloomtools.com/article/article/view/article/11675</guid>
      <description><![CDATA[
 This Law firm wanted to refresh and update their old website as it was out of date and they were not attracting many leads or sales through their website. They also wanted to make their new website more credible, clearly demonstrating their strengths, and areas of speciality. And to utilise the power of the online tools to educate their client...]]></description>
      <pubDate>Tue, 17 Nov 2020 01:39:00 +0000</pubDate>
    </item>
    <item>
      <title><![CDATA[Building your database of contacts]]></title>
      <link>https://www.bloomtools.com/articles/building-your-database-of-contacts.html</link>
      <guid>https://www.bloomtools.com/article/article/view/article/3102</guid>
      <description><![CDATA[
 Most successful businesses have a large database of contacts, including clients, past clients, prospects, alliances and suppliers, which they keep up-to-date and fully utilise.<br />
 <br />
 This is why your contact list is a goldmine for your business. The number and variety of strategies (eg.&nbsp; email marketing, ecards, value adding, referrals, even...]]></description>
      <pubDate>Tue, 17 Nov 2020 01:06:29 +0000</pubDate>
    </item>
    <item>
      <title><![CDATA[Boost your business by being the expert]]></title>
      <link>https://www.bloomtools.com/articles/boost-your-business-by-being-the-expert.html</link>
      <guid>https://www.bloomtools.com/article/article/view/article/3085</guid>
      <description><![CDATA[
 It is a widely-known fact in business that people love buying, but hate being sold to. So how do you overcome this as a business that has products and services to sell to customers?<br />
 <br />
 You need to be the doctor the expert that listens to their problems, diagnoses them and then tells them what they need to do to fix it. People will be far more ...]]></description>
      <pubDate>Tue, 17 Nov 2020 00:56:00 +0000</pubDate>
    </item>
    <item>
      <title><![CDATA[6 easy steps for creating an effective online survey]]></title>
      <link>https://www.bloomtools.com/articles/6-easy-steps-for-creating-an-effective-online-survey.html</link>
      <guid>https://www.bloomtools.com/article/article/view/article/10614</guid>
      <description><![CDATA[
 Getting your client&#39;s or target market&#39;s opinion on your business is essential. It enables you to take the guesswork out of what you need to improve on, gives you insight into your market&#39;s thoughts, and provides you with some good benchmarks to measure your business by. Customer feedback is an important part of any business. Witho...]]></description>
      <pubDate>Mon, 16 Nov 2020 23:23:27 +0000</pubDate>
    </item>
    <item>
      <title><![CDATA[3 Ways to Freshen Up Your Website]]></title>
      <link>https://www.bloomtools.com/articles/3-ways-to-freshen-up-your-website.html</link>
      <guid>https://www.bloomtools.com/article/article/view/article/20109</guid>
      <description><![CDATA[
 Your website is one of your most important reflections of your company. In the same way that your business brochures and even yourself with your car, clothes and image needs a revamp every few years to remain fresh and look up to date, so too does your website. This is also a good time to take your website to the next level, increasing its val...]]></description>
      <pubDate>Mon, 16 Nov 2020 23:15:00 +0000</pubDate>
    </item>
    <item>
      <title><![CDATA[Is your browser outdated?]]></title>
      <link>https://www.bloomtools.com/articles/is-your-browser-outdated-.html</link>
      <guid>https://www.bloomtools.com/article/article/view/article/13945</guid>
      <description><![CDATA[
 With the way technology speeds along these days it can be a real mission trying to keep up. Sure, we don&#39;t all need the latest smart phone, the top of the range computer or the fanciest gaming console. But when it comes to your web browser it certainly pays to be up-to-date with the latest advances. Here&#39;s why:

 Security

 Older web b...]]></description>
      <pubDate>Mon, 16 Nov 2020 23:03:00 +0000</pubDate>
    </item>
    <item>
      <title><![CDATA[How Blogs Work for Everyday Business]]></title>
      <link>https://www.bloomtools.com/articles/how-blogs-work-for-everyday-business.html</link>
      <guid>https://www.bloomtools.com/article/article/view/article/18665</guid>
      <description><![CDATA[
 To blog or not to blog...well, it&#39;s not really a question anymore. The truth is the research is proving that blogs are helping businesses in many, many ways. From driving traffic to your website, to helping you get new clients, blogs are now a very effective way of promoting yourself to the customers you want to reach.

 In this article we...]]></description>
      <pubDate>Mon, 16 Nov 2020 22:55:00 +0000</pubDate>
    </item>
    <item>
      <title><![CDATA[Blogging for business checklist]]></title>
      <link>https://www.bloomtools.com/articles/blogging-for-business-checklist.html</link>
      <guid>https://www.bloomtools.com/article/article/view/article/28497</guid>
      <description><![CDATA[
 Blogs within a business website, when done right, are getting great results by increasing traffic to their websites, conversion rates, Google rankings, plus much more. As there are a lot of tips surrounding the whole blogging phenomenon, Bloomtools has pulled out the key ones that are proven to work for clients in order to give you a checklist...]]></description>
      <pubDate>Mon, 16 Nov 2020 22:37:00 +0000</pubDate>
    </item>
    <item>
      <title><![CDATA[Getting your business online]]></title>
      <link>https://www.bloomtools.com/articles/getting-your-business-online.html</link>
      <guid>https://www.bloomtools.com/article/article/view/article/3089</guid>
      <description><![CDATA[
 In today&#39;s internet age, having an online presence is essential for most businesses. A website can be a valuable business tool for conducting sales, contacting current and potential customers, promoting products and building brand loyalty.<br />
 <br />
 But getting your business online isn&#39;t a quick process and there are a lot of important consid...]]></description>
      <pubDate>Tue, 03 Dec 2019 05:49:00 +0000</pubDate>
    </item>
    <item>
      <title><![CDATA[Open Source vs Proprietary CMS]]></title>
      <link>https://www.bloomtools.com/articles/open-source-vs-proprietary-cms.html</link>
      <guid>https://www.bloomtools.com/article/article/view/article/24641</guid>
      <description><![CDATA[
 Every website should be easy to use and update, should be built with SEO (Search Engine Optimisation) in mind, and should be able to grow as your business and online strategy grow. There are numerous technology platforms that may fit the bill, so which one should you choose?

 Well that will depend on what your online needs are. This articl...]]></description>
      <pubDate>Fri, 10 Feb 2017 04:32:52 +0000</pubDate>
    </item>
    <item>
      <title><![CDATA[Take the mystery out of owning an online shopping cart]]></title>
      <link>https://www.bloomtools.com/articles/take-the-mystery-out-of-owning-an-online-shopping-cart.html</link>
      <guid>https://www.bloomtools.com/article/article/view/article/23357</guid>
      <description><![CDATA[
 

 Want to start selling your products and services online, but not sure how to go about it?

 Catering to everyone, including existing Bloomtools clients and non-clients, this helpful session will discuss how online shopping can work for a range of different industries as well as some useful tips for getting your Shopping Cart noticed by your...]]></description>
      <pubDate>Mon, 09 Sep 2013 04:33:00 +0000</pubDate>
    </item>
    <item>
      <title><![CDATA[Online strategies that increase your revenue - The Internet Secrets]]></title>
      <link>https://www.bloomtools.com/articles/online-strategies-that-increase-your-revenue---the-internet-secrets.html</link>
      <guid>https://www.bloomtools.com/article/article/view/article/17841</guid>
      <description><![CDATA[

 &quot;Do you want to learn how you can double your revenue through your website?&quot;


 It&#39;s something that a number of our clients have acheived, so this month we&#39;ve recruited our Internet Marketing expert and Director, Tracey Voyce, who will take you through the winning strategies that these clients are doing to get these typ...]]></description>
      <pubDate>Thu, 01 Aug 2013 05:37:42 +0000</pubDate>
    </item>
    <item>
      <title><![CDATA[How to become an SEO Ninja]]></title>
      <link>https://www.bloomtools.com/articles/how-to-become-an-seo-ninja.html</link>
      <guid>https://www.bloomtools.com/article/article/view/article/37662</guid>
      <description><![CDATA[
 You already know the importance of being found on search engines, but how do you do it?
 
  For many industries, just by following the unique steps we take you through in this webinar will get you up the top of the results.&nbsp;
 In this webinar you will understand what the following are, and how to implement them yourselves or with our h...]]></description>
      <pubDate>Tue, 19 Mar 2013 23:00:00 +0000</pubDate>
    </item>
    <item>
      <title><![CDATA[How to develop your USP and Make your website stand out]]></title>
      <link>https://www.bloomtools.com/articles/how-to-develop-your-usp-and-make-your-website-stand-out.html</link>
      <guid>https://www.bloomtools.com/article/article/view/article/35102</guid>
      <description><![CDATA[
 With over 83% of all people searching online when looking for a business, service or product... you need to make sure your business stands out.

 In this webinar, we take you through a simple 7 step process to developing your USP (Unique Selling Proposition - also known as the competion killer) and show you some winning examples.

 Then, ...]]></description>
      <pubDate>Mon, 18 Feb 2013 04:46:00 +0000</pubDate>
    </item>
    <item>
      <title><![CDATA[LinkedIn for Business? Is it Worth it...]]></title>
      <link>https://www.bloomtools.com/articles/linkedin-for-business--is-it-worth-it---.html</link>
      <guid>https://www.bloomtools.com/article/article/view/article/28717</guid>
      <description><![CDATA[
 You&rsquo;re in good company if you already have a LinkedIn profile - taking new age networking to its full potential. Considering executives from all of the Fortune 500 companies are LinkedIn members and many business managers are now also using it for recruiting, common sense says a LinkedIn profile is a necessity not a frivolity.

 Not j...]]></description>
      <pubDate>Wed, 29 Aug 2012 01:34:23 +0000</pubDate>
    </item>
    <item>
      <title><![CDATA[How blogs work for everyday businesses]]></title>
      <link>https://www.bloomtools.com/articles/how-blogs-work-for-everyday-businesses.html</link>
      <guid>https://www.bloomtools.com/article/article/view/article/28429</guid>
      <description><![CDATA[
 This client webinar covered the strategies, tips and tricks around Blogging.&nbsp;

 Blogging is a highly successful strategy to generate leads, increase conversions and add more value to your website.&nbsp; But once you have the tool, what do you do to make it work for your business and get results?

 In this webinar we take you through,...]]></description>
      <pubDate>Wed, 22 Aug 2012 14:00:00 +0000</pubDate>
    </item>
    <item>
      <title><![CDATA[Pin your interest on this!]]></title>
      <link>https://www.bloomtools.com/articles/pin-your-interest-on-this-.html</link>
      <guid>https://www.bloomtools.com/article/article/view/article/26833</guid>
      <description><![CDATA[
 There are a multitude of businesses that could benefit from the family lifestyle-oriented Pinterest social media network. Bridalwear, maternity or kidswear specialists, weight-loss companies, photographers, travel agents and interior designers, not to mention cookbook retailers, pet, baby and giftware suppliers as well as manicurists (the lis...]]></description>
      <pubDate>Wed, 27 Jun 2012 05:42:20 +0000</pubDate>
    </item>
    <item>
      <title><![CDATA[The 5 email campaigns that generated the best results]]></title>
      <link>https://www.bloomtools.com/articles/the-5-email-campaigns-that-generated-the-best-results.html</link>
      <guid>https://www.bloomtools.com/article/article/view/article/25969</guid>
      <description><![CDATA[
 Looking for a way to get better results from your email marketing? Well, learn from the best in this informative one hour webinar hosted by Internet expert and marketing guru, Tracey Voyce.

 She&rsquo;ll take you through the five most effective email campaigns that our clients have generated great results from and show you how to get the s...]]></description>
      <pubDate>Wed, 30 May 2012 14:00:00 +0000</pubDate>
    </item>
    <item>
      <title><![CDATA[Andrew has a knack for strategy]]></title>
      <link>https://www.bloomtools.com/articles/andrew-has-a-knack-for-strategy.html</link>
      <guid>https://www.bloomtools.com/article/article/view/article/25569</guid>
      <description><![CDATA[
 15 years ago Andrew Osborn used his passion for strategy and success on the football field, but now he&#39;s applying these skills to helping businesses in Adelaide get better results from their website by launching South Australia&#39;s Bloomtools Office.

 Since retiring from the game in 2001, the former South Adelaide Captain and Magarey Me...]]></description>
      <pubDate>Sun, 13 May 2012 14:00:00 +0000</pubDate>
    </item>
    <item>
      <title><![CDATA[Get your website on Page 1 of the search engines]]></title>
      <link>https://www.bloomtools.com/articles/get-your-website-on-page-1-of-the-search-engines.html</link>
      <guid>https://www.bloomtools.com/article/article/view/article/24821</guid>
      <description><![CDATA[
 Any successful website owner will tell you one of their greatest strategies for success is in appearing high in search engines. After a recent webinar on driving traffic to your website, many of you asked for more information and guidance on SEO. We listened, and have created a dedicated workshop for you to learn the secrets that will potenti...]]></description>
      <pubDate>Sun, 29 Apr 2012 14:00:00 +0000</pubDate>
    </item>
    <item>
      <title><![CDATA[Want to add images to your website? Read this first.]]></title>
      <link>https://www.bloomtools.com/articles/want-to-add-images-to-your-website--read-this-first-.html</link>
      <guid>https://www.bloomtools.com/article/article/view/article/23953</guid>
      <description><![CDATA[
 Images say a thousand words and are important in assisting you to attract people to your website, keeping them there longer, helping you sell your products and services, and getting your visitors to take action. When it comes to adding images to your website there are a few strategies and techniques that will assist you in getting the results ...]]></description>
      <pubDate>Tue, 13 Mar 2012 14:00:00 +0000</pubDate>
    </item>
    <item>
      <title><![CDATA[How to write great website copy]]></title>
      <link>https://www.bloomtools.com/articles/how-to-write-great-website-copy.html</link>
      <guid>https://www.bloomtools.com/article/article/view/article/11292</guid>
      <description><![CDATA[
 Research indicates that almost 80% of Internet users scan the content of a web page rather than read each word. 

 So, instead of taking a few minutes to read your page word for word, they will quickly run their eyes over the page from left to right, looking for something that is relevant to them. If they find a headline, a list or a sentence ...]]></description>
      <pubDate>Sun, 05 Feb 2012 14:00:00 +0000</pubDate>
    </item>
    <item>
      <title><![CDATA[Five Strategies that will improve your business online]]></title>
      <link>https://www.bloomtools.com/articles/five-strategies-that-will-improve-your-business-online.html</link>
      <guid>https://www.bloomtools.com/article/article/view/article/22837</guid>
      <description><![CDATA[
 Want to kick start your business in 2012?

 Join Tracey Voyce, expert business advisor and Internet professional, as she takes you through her five simple strategies that are helping businesses, like yours, get better results from their online presence allowing them to save money on marketing, streamline their business, get more customers, ...]]></description>
      <pubDate>Tue, 31 Jan 2012 14:00:00 +0000</pubDate>
    </item>
    <item>
      <title><![CDATA[Open Source vs Proprietary Software]]></title>
      <link>https://www.bloomtools.com/articles/open-source-vs-proprietary-software.html</link>
      <guid>https://www.bloomtools.com/article/article/view/article/22753</guid>
      <description><![CDATA[
 A common question we get asked by potential clients is about the pros and cons of using Open Source software vs Proprietary Software. In today&#39;s article, we&#39;ll look at some of the biggest factors you need to consider when choosing your Content Management System (CMS) to help you make a well informed decision.

 What is Open Source Soft...]]></description>
      <pubDate>Mon, 30 Jan 2012 14:00:00 +0000</pubDate>
    </item>
    <item>
      <title><![CDATA[7 Tips for turning your Shopping Cart into your best sales person.]]></title>
      <link>https://www.bloomtools.com/articles/7-tips-for-turning-your-shopping-cart-into-your-best-sales-person-.html</link>
      <guid>https://www.bloomtools.com/article/article/view/article/22689</guid>
      <description><![CDATA[
 I&#39;m going to cut to the chase, you want an online Shopping Cart that works. Your Shopping Cart should be the perfect sales person - easy to follow, friendly, helpful, trustworthy, converts well and working for you 24 hours a day, seven days a week. Just like a human sales person, you need to put a little energy into the initial &quot;train...]]></description>
      <pubDate>Sun, 29 Jan 2012 14:00:00 +0000</pubDate>
    </item>
    <item>
      <title><![CDATA[5 Myths about Online Shopping Carts]]></title>
      <link>https://www.bloomtools.com/articles/5-myths-about-online-shopping-carts.html</link>
      <guid>https://www.bloomtools.com/article/article/view/article/22685</guid>
      <description><![CDATA[
 If you&#39;re like 61% of the Australian population, you&#39;ve purchased goods or services online. You have become part of an industry that is worth almost $35 Billion and rising. However, if you are also like a majority of Australian businesses, you are not selling your goods and products online.

 Why is this?

 By denying that Online Shopp...]]></description>
      <pubDate>Sun, 29 Jan 2012 14:00:00 +0000</pubDate>
    </item>
    <item>
      <title><![CDATA[Award winning web design company comes to Sydney Central]]></title>
      <link>https://www.bloomtools.com/articles/award-winning-web-design-company-comes-to-sydney-central.html</link>
      <guid>https://www.bloomtools.com/article/article/view/article/21777</guid>
      <description><![CDATA[
 

 This week, the award winning website design and Database Marketing franchise Bloomtools opened their second location in Sydney.

 Managed by experienced IT services and marketing experts Mark Ilott and Natalie Granger, the franchise is preparing to improve the online presences of SMEs (small to medium enterprises) in the Sydney Central area...]]></description>
      <pubDate>Wed, 07 Dec 2011 14:00:00 +0000</pubDate>
    </item>
    <item>
      <title><![CDATA[Combating Shopping Cart Abandonment]]></title>
      <link>https://www.bloomtools.com/articles/combating-shopping-cart-abandonment.html</link>
      <guid>https://www.bloomtools.com/article/article/view/article/12557</guid>
      <description><![CDATA[
 No, I&rsquo;m not talking about leaving your freshly emptied Woolworth&rsquo;s shopping cart in the parking lot instead of the trolley bay (although, that&rsquo;s a fad I&rsquo;m also keen on combating!). I&rsquo;m talking about the 70% of online shoppers that abandon your shopping cart before they make their purchase.<br />
 <br />
 &ldquo;70% of onli...]]></description>
      <pubDate>Wed, 30 Nov 2011 14:00:00 +0000</pubDate>
    </item>
    <item>
      <title><![CDATA[Google Search Algorithm Update - November 2011]]></title>
      <link>https://www.bloomtools.com/articles/google-search-algorithm-update---november-2011.html</link>
      <guid>https://www.bloomtools.com/article/article/view/article/21225</guid>
      <description><![CDATA[
 It was recently announced by Google that they have made changes to their algorithm that will affect 35% of Google searches. For businesses with websites, these changes - along with the extra competition for keywords online - means that you need to get even smarter with your Search Engine Optimisation techniques and ensure that you&#39;re keepi...]]></description>
      <pubDate>Thu, 17 Nov 2011 14:00:00 +0000</pubDate>
    </item>
    <item>
      <title><![CDATA[Use the Internet to make sales this Holiday Season]]></title>
      <link>https://www.bloomtools.com/articles/use-the-internet-to-make-sales-this-holiday-season.html</link>
      <guid>https://www.bloomtools.com/article/article/view/article/21053</guid>
      <description><![CDATA[
 Everyone is saying the market is slowing down, so most businesses are not carrying out any new strategies to generate revenue over the Christmas New Year holiday period. Well, guess what? &nbsp;With less businesses marketing, the ones who are will get results!&nbsp; So here are some quick suggestions for our clients to get ahead with their Dat...]]></description>
      <pubDate>Tue, 08 Nov 2011 14:00:00 +0000</pubDate>
    </item>
    <item>
      <title><![CDATA[Membership Management]]></title>
      <link>https://www.bloomtools.com/articles/membership-management.html</link>
      <guid>https://www.bloomtools.com/article/article/view/article/19841</guid>
      <description><![CDATA[
 If you run a chamber, networking group, gym or any other association that requires membership, then this is an essential webinar for you. Learn how technology can make your life easier, save you money and make your membership more effective and efficient.


 The key word for this webinar is STREAMLINE where leverage, automation and technol...]]></description>
      <pubDate>Fri, 23 Sep 2011 01:22:42 +0000</pubDate>
    </item>
    <item>
      <title><![CDATA[The 7 Google Tools that you should know about]]></title>
      <link>https://www.bloomtools.com/articles/the-7-google-tools-that-you-should-know-about.html</link>
      <guid>https://www.bloomtools.com/article/article/view/article/18345</guid>
      <description><![CDATA[
 These days, Google is a powerhouse for Internet technologies. If they&rsquo;re not building brilliant search engines, they&rsquo;re recreating email programs or reinventing the Social Media experience.<br />
 <br />
 Today, I&rsquo;m going to take you through the 7 Google Tools that we use here at Bloomtools which are:

 
  Google Alerts
 
  Googl...]]></description>
      <pubDate>Tue, 02 Aug 2011 00:25:35 +0000</pubDate>
    </item>
    <item>
      <title><![CDATA[Hear from a Search Engine expert how to get your website on page one of the search engines]]></title>
      <link>https://www.bloomtools.com/articles/hear-from-a-search-engine-expert-how-to-get-your-website-on-page-one-of-the-search-engines.html</link>
      <guid>https://www.bloomtools.com/article/article/view/article/12945</guid>
      <description><![CDATA[
 Any successful website owner will tell you one of their greatest strategies for success is in appearing high in search engines. After a recent webinar on driving traffic to your website, many of you asked for more information and guidance on SEO. We listened, and have created a dedicated workshop for you to learn the secrets that will potenti...]]></description>
      <pubDate>Thu, 20 Jan 2011 14:00:00 +0000</pubDate>
    </item>
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