If you're planning to sell products online, nothing helps encourage a sale like a well-taken photo or two. In an ideal world, every business would have the budget to hire a professional photographer, but sometimes you may need to cut a few cor... Read More
Getting your business online is a great first step, but your foray into the digital world doesn't end once your site is live. As well as regular updates and new content, you need to make sure you're tracking how your users are behaving on ... Read More
Personalising communication with customers is not only common, it’s now expected. Faced with an irrelevant email, customers will hit the unsubscribe button faster than you can say “database marketing”.
Marketing emails tha... Read More
Although marketing strategies once hinged on a striking direct-mail campaign or powerful TV commercial, technology has made things a little easier. Marketing automation is technology that allows you to streamline, automate and measure marketing... Read More
The best thing about marketing your business online is the increased ability to measure your impact. Without measurement, it’s very hard to determine how you’re tracking against your business goals and whether you’re serving y... Read More