October 2017

Free Client Workshop: How to get your website on page one of Google

Posted by Tracey Voyce
Free Client Workshop: How to get your website on page one of Google

This one-hour online workshop will be the best investment of your time this year, for your business.  At the end, you will clearly understand how you get found on Google and the simple steps you can action to be noticed.

This is an actual workshop where you will leave knowing what to do next. You will learn the strategies that you can implement yourself immediately, that work!

We hear regularly from our clients -  that there is so much information out there, how do you know what is out of date, what really works and most of all how to decipher it so you it is simple to understand the why, what and how?  BOOK YOUR SEAT NOW

You will walk away knowing:

  • How Google determines which website they will list higher than others
  • How you can simply enhance your presence, and stand out above your competitors
  • The number one major activity you can do regularly on your website, to be noticed more
  • The top locations your business needs to be listed on, to help increase your search position
  • Tricks that get you noticed more than your competitors
  • How you know it is working
  • SEO vs SEM (AdWords) - When should you do both, or just one?  And why?
  • Following this online workshop, we will make it even easier for you - with the best checklist to keep all attendees on the right path after the workshop.

Obviously you can pay us to do some of this for you, however, we find that the majority of our clients want to do this themselves, so they understand it, can control and can continually grow this area.

Whether you have recently just launched your website, or have been around for a long time.  You will gain value from this short one hour workshop.

Register for the workshop now

Date:  Wednesday, 1st November
Time:  12 noon (QLD time)
Location:  Online
Duration:  1 hour
Phone enquiries: 1300 399 399

Question: How is this different to what you have already done for us on SEO?

The initial service we do for you enables Google to know what your website is about when they initially scan your website.  These strategies taught during this online workshop will take your website to the next level.

Question: Can you please just do this for me?

Of course we can! Just call us so we can discuss with you about what we can do for your business, based on your industry, competitiveness, and what you are needing, to work out your investment in these services.

Posted in: Promotions   Comments__
September 2017

Google enforces change on all websites - SSL means you are secure

Posted by Gabrielle Armes
Google enforces change on all websites - SSL means you are secure

There has been a lot of news around with Google not ranking sites they feel are not secure... and now with the upcoming release of their new Browser Chrome version, if your website does not have an SSL certificate your website will be marked as 'NOT SECURE'. Google are now enforcing the new SSL certificates upon all websites!

In this post, we will cover:

  • What is Google doing?
  • What is an SSL Certificate?
  • Why you need one?
What is Google doing?

Earlier this month, Google began alerting site owners that haven't secured a SSL certificate that their website will be marked as 'NOT SECURE'. The messages state that with the rollout of the latest update, due to be released October 24, all websites will require a SSL certificate.

What is an SSL Certificate?

Secure Sockets Layer (SSL) certificates are used to establish an encrypted connection between a web browser (what you view websites on) and a server (where your website is hosted). This encrypted connection protects the information of customers such as passwords, banking and credit card details and contact information. The information can be as basic as what customers provide in your 'contact us' forms and the messages attached. Google have now determined all of the above forms of information must be protected and secured. SSL changes this sensitive information from plain text which can be easily accessed, to inserting random characters which is much harder to read by potential hackers. Essentially, if the information is not encrypted, there is a chance it can be read between the small distance it travels between your customer and yourself.

When a customer accesses your website and you do not have an SSL certificate, your website will be marked as 'NOT SECURE' by some browsers. Once you have an SSL certificate, your website will appear with a green lock stating it is secure.

Why you need one?

When the little green lock appears on your customers screen, they are going to feel more secure about entering sensitive information without the fear of this information being stolen and misused. If your website is accepting credit card payments, you must comply with the Payment Card Industry (PCI) standards and one of the requirements is the correct use of an SSL certificate. Additionally, when Google determines your website's rankings, they use Search Engine Optimisation (SEO) guidelines to do so, one of those being security. Having an SSL certificate attached to your site will give you the upper-hand against your competitors. 

As these SSL certificates become more essential, Bloomtools clients will be notified prior to Google's launch on how you will be covered.

Posted in: News Website Design Internet Marketing Google Applications   Comments__
September 2017

The Cardinal Rule for a Website

Posted by Tracey Voyce
The Cardinal Rule for a Website

If you own a business, you will already know that a website is the most vital tool when it comes to attracting and retaining customers.

While people often know the importance of having a website, many still fail to recognise the most important element when it comes to creating a 'brilliant' website that generates traffic and inquiries.

The key is content.

Google holds content in the highest regard when it ranks your website online even higher than your site's mobile responsive design or e-commerce (online shop) service, for example.

Your website's content should be comprehensive and descriptive, but it also needs to be flexible in order to gain Google's almighty seal of approval.

The biggest mistake you can make is creating regular content that can't be easily shared.

Content should transcend your website to appear on social media and email marketing campaigns. It should even create opportunities for mutual backlinks with other websites.

An example of shareable content could be your 'about us' page (which SEO research tells us is one of the most viewed pages on any website).

If your company has an interesting backstory, or you are a fourth-generation family run-business, for example, this is something you should broadcasting.

Not only will a great organic story create online chatter and generate a personality for your business, it will also draw attention back to your site keeping Google happy.

The basic rule of thumb is to always create multi-dimensional content.

Whether you are launching a new product, commenting on an industry trend or simply listing your services on your website, always consider more than just one way to share the news.

Understandably, creating good content can take some time and effort. We are here to help lift the pressure that comes with creating memorable content that has a long lifespan.

Our team of writers at Bloomtools can also help manage your blog, creating articles that are ideal for re-sharing and tweaking across different platforms.

Feel free to get in touch with your Bloomtools Consultant to find out how we can deliver on your content needs.

Posted in: Website Design Internet Marketing   Comments__
August 2017

Top 5 online strategies for financial services sector

Posted by Bob Singh
Top 5 online strategies for financial services sector

There are close to 7 billion searches conducted online each and every day.  Five billion of those are on Google!

With an estimated search market share of 77%, it's no wonder 'Google it' has become the colloquial terminology for 'search online'.
And with over 140,000 new websites launched each day, it can take a lot of time, effort and perseverance before a website starts appearing on page one of Google.

So, what's the point?  The point is that the Internet today is a very busy place and companies spend upwards of tens of millions of dollars each year on Search Engine Optimisation and Pay Per Click tactics to ensure they appear in the first position on page one of Google.

On the Internet, you don't compete on products and services - you compete for attention.  Standing out online results in attracting your ideal target client, encouraging them to visit your website where they can take action and eventually, convert into paying clients.
The financial services sector (accountants, bookkeepers, financial planners, mortgage brokers etc) are one group that stands to gain the most from having a stand-out online presence.

One simple reason for this is the Customer Lifetime Value (CLV), of a client.

Once a client buys a service from a financial services provider, they will most likely continue to do so for possibly many years to come on a regular basis.  Hence, the purchase is not transactional, rather, it's very much relational, regular & ongoing and based on trust.

Having a stand-out presence online can yield a very profitable client base thanks to CLV.

A well designed and functional website is the starting point, what is also needed is a cohesive set of strategies to maximise your website's presence.

Here are 5 simple yet effective strategies to help your financial services business establish a productive online presence.

No.1 - Be Educational - provide value

There is no shortage of information on the Internet - some good and lots not so good!  People are always looking for valuable, useful, insightful and above all, original information.  The more your business can establish itself as a font of knowledge relevant to your business, the more you will be seen as the expert, authority and more importantly, a trusted source.  Chances are that more people will gravitate to you for advice, input, guidance and even for your business if they see you in this light.  The best and most effective ways to be educational; write informational & educational blogs, publish quality content newsletters, email marketing, again with quality & usable information (targeted to your client base).  Finally, consider hosting webinars and online Q&A sessions.

No.2 -  Be Open - promote others

Developing and publishing your own content is great.  Equally powerful though is promoting other's content.  Do this when you come across great content - make reference to it with your own spin and take.  Content Curation actually adds to your reputation as a trusted and authoritative source.  The key obviously is to give credit and acknowledgement and provide your input as well.

No.3 - Show Your Worth - engage

Providing useful, valuable and insightful information is one side.  Actively engaging with your potential client base is another.  Engaging in relevant conversations through social media on LinkedIn and Twitter as well as chat forums will allow you to have a dialogue with potential clients - you can answer their questions, provide guidance and insights.  The more you do so, the more you and your business will be seen as a trusted source - not only attracting clients, yet also being referred to others as a valuable resource.

No.4 - Get Social

A follow on from the point above, yes, you do need to engage with your client base through social media - this is bordering on becoming inescapable.  Selecting the appropriate channel to use is one aspect (LinkedIn, Twitter), however, the challenge appears to be what to post, how often, how much and what's my sales message!  Content on social media works when it falls into one of three categories; it's educational, it's entertaining, it's controversial.  For the financial services group - the objective is to be educational with a touch of entertainment - it's not about selling!

No.5 - Know Who You Are - establish your niche

You cannot be everything to everyone.  If you try, your message will be confusing, you will be confused and your clients will be confused.  This is even more relevant for the financial services sector.  If you're an accountant, what's your speciality area - small business, corporates, forensic accounting, SMSF?  The more clarity around who you are targeting, the clearer your messages are.  This allows you to then craft and develop an online presence that talks specifically to your target group - increasing the chances of attracting your ideal client.

Yes, it takes work, anything worthwhile does.  If you're not sure where to start, get help, but don't neglect the strategy.

At Bloomtools, we not only design and develop great websites, we can also help you with your overall online strategy.
Contact your Bloomtools consultant today.

Posted in: Website Design Internet Marketing Lead Generation Industry   Comments__
August 2017

Doctor, Doctor I think your medical website has a bad case of the flu!

Posted by Dominica Costello
Doctor, Doctor I think your medical website has a bad case of the flu!

Does your current website reflect your expertise as a Doctor?

We know that you have the least amount of time to spend on branding and updating your business, especially online, so the following will give you some insight into the top tips we have learnt from many of our medical clients.

Top 5 things that your website should have:

1. Keywords  

(for Google and your readers)

The average person doesn't necessarily know the medical term for what they are searching for, so keep the language simple as well as educate the user with what the medical term. Eg. Abdominoplasty is a Tummy Tuck, include both words.

2. Quality Content vs Content Overshare

Under specific headings make the content easy to find and to the point, you don't need to cover it over 5 or 6 paragraphs and use bullet points for ease of understanding.  Your words are there to showcase what you do, your expertise, but give enough information to encourage action / or give them the initial insight they need.

3. Location, Location, Location

People need to find you, be sure to have your correct address and easy way to find you as well as tips on where to park.  We also help our clients with their listings on Google, so Google Maps, Business etc have your location correct and the same for maximum results.

4. Keep Content Fresh

The best way to keep your content fresh is via a blog, even if it's once a month, Google will know and reward you.  We also help our clients write and use this content to further promote their expertise externally, as content marketing is the essential step needed for any content produced these days.

5. Affiliations and Awards

Remember to list your qualifications, affiliations and awards, with links to their websites (Top tip, also request to be placed on their website directories back to yours to help you further be found and ranked higher by Google).  This gives your potential patients peace of mind and helps confirm your level of expertise.  For example:

Take a look at some of our clients in the Medical Industry:

Make sure your website is a good indication of your professionalism.  If you are looking to update your website you may be eligible for a Small Business Digital Grant?

If you would like to discuss your online presence (website or Internet Marketing) give a Bloomtools Consultant a call, or contact us via email.

Posted in: Website Design Internet Marketing Industry Medical   Comments__
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