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Google Analytics now shows in a summary report in your Bloomtools website's backend. No more 2 logins: https://t.co/SjNTEkT0Zs
1 day ago
Google anlaytics is an invaluable tool, not only is it free (yes, you read right it's free) but it provides you with a wealth of information about your customers, their behaviours and your website.
Recently, a summary of your Google Analytics can be integrated into your Bloomtools websites backend.
Here are 6 must-do tips when using Google Analytics:
Log in Weekly
Don't set up your analytics, and then forget about it. Set aside time to log in once a week and discover ways of making the data work for your business.
Look at various reports
Make sure you analyse several reports, not just one. This will help pinpoint any correlations between activity and will provide facts on the larger picture.
Get your settings right
Make sure you block the analytics from including your own teams activity on your website as part of the data. In the admin tab of your profile click on "Filters," then click the red "New Filter" button, and name your filter. Use a predefined filter to "Exclude" "traffic from the IP addresses" of your team members computers.
Don't make the mistake of analysing data against data that is completly different or contradictory. For example, Comparing January data to March data is useless, as January tends to produce more traffic due to it being a New Year. Therefore you should compare Januray 2015 to January 2016.
Use the Goals System
The Goals tool, found under the admin tab of your profile, is an excellent tool. Be sure to play around with it, as it allows you to measure each conversion that occurs on your website and assign a dollar value to each type of conversion. This can then determine a quantifiable amount of revenue your online efforts are bringing in, and compare that against the amount of money you're spending to increase that traffic.
Focus on the Trends
Don't focus on the week to week fluctuations, instead focus on comparing months of data against months of data. This increases your likeihood of discovering the actual trends of your consumers, without weekly varibles like weather and days of the week.
For Bloomtools clients, please follow this article to set Google Analytics to run on your website.
Call your local Bloomtools Consultant, we are only a call away and can talk you through it step by step. We'll help you see how great it can be for your business specifically.
|Posted in: Internet Marketing||
More and more of our clients are moving across to this feature rich platform, not only for their emails but also for other business applications that G Suite offers, which is making them more efficient, but also saving businesses money.
From an email perspective it's flexibility, mobile, very secure, reliable and storage space is better than the standard Pop3.
Bloomtools ourselves, have been using it for a few years now and are huge fans of its applications like Gmail, Calendar, Hangouts, Drive, Docs, Sheets, Slides . And they are just the beginning of the many applications you can use within it.
These new age Google Apps can assist your small business to grow and be more effecient through systems, improved communication, organisation and knowledge gathering. And being rated by many as being better and a more affordable alternative to Microsofts Office 365, I would highly recommend everyone considers using G Suite in their business.If you would like to know more, give your local Bloomtools Consultant a call and we can help you evaluate whether it is of any value to your business. And if it is, we can quickly set up the accounts for you. Google licenses are starting from only $50 + GST per user, per year so it really is a cheap solution for something that adds so much value.
|Posted in: Google Applications||
Hashtags, formally known as the 'pound' symbol only started to take off when Twitter initially introduced the idea around 2007. Now, hashtags are an important aspect of any social media campaign strategy, and are an easy way to connect your business to your target market. This is especially true for Instagram, hashtags and Instagram go together like bread and butter.
What is a hashtag?
A hashtag is a key word or phrase strung together without spacing and the hashtag symbol placed in front. For example: #bloomtoolswebsitedesign or simply #bloomtools
How does a hashtag work?
Businesses can use hashtags to tag keywords and phrases that are either relevant to their business or their target market. For example, if you owned a real estate business on the gold coast, you may want to hashtag #propertiesgoldcoast #goldcoasthomes on a post regarding new properties for sale. Once you've hashtagged these keywords or phrases they will appear in a designated feed, showing only posts with these hashtags. Hashtags are a way to categorise public content which enables you to engage with other social media users interested in this topic.
Why should you use hashtags?
When you use hashtags on Instagram, it is automatically shared as a public post that everyone can see. That combined, if someone searches for that particular hashtag you will appear. This gives you the opportunity to connect with your target market on topics that are relevant to them. Using hashtags on your posts will increase your likes per post, followers and can even be a great lead generation tool if you link them back to your website.
How do you use hashtags?
Hashtags will help your business reach a large audience, spreading the word of your product or service and also encourage social media users to interact with you online. Higher online engagement can also lead to purchases, and increased amount of return customers.
The key thing to remember about hashtags, is that you will need to do your research before selecting. For Instagram, we suggest looking up the hashtag you are interested in using through searching it first in the Explore function. This way, you will be able to gauge whether or not the content that is being shared using that hashtag is actually relevant to your target market. You should choose hashtags that are relatively short, easy to remember and most importantly specific to your business. If the hashtag is too vague, your post could be lost in the sea of other content. If you own a hairdressing business on the Gold Coast, it is not enough to just have #hairdresser you should try to be more specific so your particular target market can find you, for example #GoldCoastHairdresser.
It's also important to remember you shouldn't overdo it with your hashtags, in our previous post "Boost your Instagram game with these top tips" we noted that you should have at least 5 relevant hashtags to each post. I would suggest not having more than 15, and you can easily deter users if your post has too many words. Here's a great example from Qantas.
In summary, hashtags are a vital aspect of your Instagram presence. They can grow your follower base, help you connect with your target market and encourage online engagement. They can even lead to sales and an increase in return customers.
Still struggling to get on board with Instagram and hashtags? Why not make it part of your online marketing plan, and speak with your local Bloomtools Internet Marketing Specialist today!
|Posted in: Social Media||
Sometimes you need to check emails that are being sent to you through your website. The great news is they are all stored in thewebconsole.com.
Simply log into the backend of your website, www.thewebconsole.com and click on your Form Builder tool. This will show you all your forms you have in the system, and enables you to edit them but also view all 'Submissions' you have had to that particular form
Then you simply, can view all of the emails and click on 'view email' to view the message sent.
|Posted in: Updates||
$10,000 Queensland Business digital grants
The Queensland Government has funded a program to help regional small businesses grow by expanding potential markets through an online presence with access to the latest digital technologies and services. Thus enabling them to work smarter, engage with the global economy and make the most of online business opportunities arising from digital disruption. Note applications need to be in by 9th December
The objectives of the program are to:
- assist small businesses to access the latest digital technologies to increase their productivity and competitiveness
- enable small businesses to employ more staff and grow to medium-size businesses
- provide access to training to allow small businesses to use new technologies more effectively
- generate improved business confidence and increase business sustainability
- enable regional small businesses to expand their market reach through an online presence
- assist small businesses to work smarter, be more innovative and work fewer hours
- create an environment that makes it easier to do business.
How much can you apply for and what can it be used for?
Matched funding of up to $10 000 (excluding GST) may be provided to eligible businesses for the purchase of software and services such as digital coaching. The business must show that the digital technology or service purchased and adopted will enhance the digital capabilities of their business and help them to be more competitive and employ more staff.
The digital technology or service must fall under one of five identified priority areas:
- digital marketing and social media
- digital content (web pages, mobile apps, media etc.)
- receiving payments or selling online
- specialised digital technology or software (business specific)
- digital planning and advice / training.
- What is the eligibility criteria?
To be eligible the business must:
- have fewer than 20 employees at the time of applying for the grant
- have an Australian Business Number (ABN) and be registered for GST
- have Queensland headquarters or significant Queensland-based operations
- declare if any owners or directors of the business are an undischarged bankrupt or insolvent.
- The funds can only be used for new purchases - meaning that the costs of maintaining existing technologies or web hosting costs can't be claimed and all purchases have to be made within three months of when the business receives the grant.
- The participating business must provide OSB with a project report on completion of the project detailing how the funds were spent and the impact it has had on the business.
Businesses will be surveyed 12 months after the completion of the project.
Only one application will be accepted from an individual ABN or business address.
Applications open: 8 November 2016
Applications close: 9 December 2016 (midnight)
How do I apply?
For us to help you with this, we need to gain more of an understanding of your business, goals and challenges to identify what will be the best strategies forward for you, for your online presence (including if applicable, websites, database marketing, CRM, Internet market etc)Apply
Once we have a plan we can then assist you with your grant application. Applicants can expect to receive a decision within two months of application.
Contact your local Bloomtools Consultant, if you are interested in growing your business online and be reimbursed via a Qld Government grant for half the project costs.*
*Subject to OSB terms and conditions.
For more information, go to https://www.business.qld.gov.au/business/support-tools-grants/grants/digital-grants
|Posted in: News||