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Board of Directors

Learn about the experienced team of experts behind Bloomtools.

Tracey Voyce - Director

With more than 20 years business management experience, Tracey Voyce is the sales and franchising brains behind Bloomtools. Tracey has owned and managed many businesses and spent several years training and motivating coaches at the world’s largest business coaching franchise.

Tracey has been in the Internet industry since 1997, working as General Manager of an Internet Service Provider and owning a website design company. In 2005, Tracey brought her passion for the Internet and business to Bloomtools and helped James build it into the market leader it is today. In her role as Bloomtools Franchising Manager, Tracey shares her business expertise to help franchisees achieve success.  Read Tracey's speaker profile here.

James Greig - Director

James Greig is the founder of Bloomtools and the software and Internet expert on the Executive Team. With a degree in Advanced Information Technology, specialising in Computer Science and Interactive Development, James founded the software development arm of Bloomtools in 2004. This company grew from James’ passion for business and his desire to level the playing field between large and small business using the Internet.

As the Internet revolution took hold, James established the international Website Standards Association and built Bloomtools up to the full-service software development company it is today. Now James uses his vast technical knowledge and expertise as Head of Research and Development and Operations Manager of Bloomtools.

Phillip Gale - Director

Phillip Gale brings decades of experience in running multi-million dollar businesses to Bloomtools. Phillip worked as General Manager for a successful building business until 2000 when he established his own steel building distribution company, Steelx. He grew this business from a small start-up to a large, international enterprise which turns over more than $35 million annually, and leads the Australian industry.

Phillip’s proficiency at growing successful companies and his knowledge of finance and business operations make him a valuable member of the Bloomtools Executive Team.

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Bloomtools on Flickr

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Knowing your Audience: The importance of customer segmentation

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