3 Ways to Freshen Up Your Website
Your website is one of your most important reflections of your company. In the same way that your business brochures and even yourself with your car, clothes and image needs a revamp every few years to remain fresh and look up to date, so too does your website. This is also a good time to take your website to the next level, increasing its value to your business by maximising on the Internet's full potential.
1. Change the look and feel of your website skin
Your website skin is essentially the appearance of your website. It’s how everything is laid out on your web pages, as well as the colours and the images you have chosen to represent your company. Chances are, if it’s been a few years since you got your website built, you’ll be starting to ask yourself what could you do to make your website look up to date and attractive to your target market. In that time, you may have also made alterations to your branding, or changed your marketing angle to attract a different audience, and your website is behind the times.
2. Increase your website’s functionality
As your business grows and changes, so too should your website. What’s more, it should be easy to add new functionality to your website to ensure that it’s keeping up with your business.
3. Keep it fresh with small, regular updates
Even if you don’t do a major overhaul of your website’s appearance and functionality, it’s still important to do small, regular updates to your website to encourage people back to you more frequently. This will also help improve your SEO, allowing you to appear higher in the results of search engines like Google, and ensure that your website is always providing people with the most up-to-date, relevant information.
Sounds good. How do I go about refreshing my website?
If you want to redesign your website’s skin, or add more features and functionalities to your Bloomtools website, the first step is to contact your local Bloomtools consultant. They will work with you to identify what you’re after, make recommendations for you to consider, and then get the process underway so that you can have a fresh new website for your business.