3 Ways to Freshen Up Your Website

Your website is one of your most important reflections of your company. In the same way that your business brochures and even yourself with your car, clothes and image needs a revamp every few years to remain fresh and look up to date, so too does your website. This is also a good time to take your website to the next level, increasing its value to your business by maximising on the Internet's full potential.

In this article, we’ll look at three ways that you can keep your website fresh and enticing, in order to increase your leads, increase your conversions, offer more value for your clients and get better success from your online presence.

1. Change the look and feel of your website skin

Your website skin is essentially the appearance of your website. It’s how everything is laid out on your web pages, as well as the colours and the images you have chosen to represent your company. Chances are, if it’s been a few years since you got your website built, you’ll be starting to ask yourself what could you do to make your website look up to date and attractive to your target market. In that time, you may have also made alterations to your branding, or changed your marketing angle to attract a different audience, and your website is behind the times.

The good news is, if you have a Bloomtools website, we can change the look and feel of your skin without having to perform a complete rebuild of your website. Whether you want a complete redesign, or just want a few alterations made, a change in your website’s appearance is quick and easy to do, and won’t cost anywhere near the amount that a complete website rebuild would.

2. Increase your website’s functionality

As your business grows and changes, so too should your website. What’s more, it should be easy to add new functionality to your website to ensure that it’s keeping up with your business.

The Bloomtools Third Generation Website is designed in a way that allows us to add new tools to your website quickly and easily with no downtime and no inconvenience to you. This allows you to increase your website’s functionality when you need it.

You might like to consider adding functionality to increase your website's effectiveness in getting people to take action (like call you, contact you, or buy online), capture prospect's details to build a database (to enable you a second bite of the cherry of the 9/10 warm prospects that come to your website and don’t take action), or simply display your client raves, or stories. We have over 40 tools that can add more value to your online presence to really make a difference to your business.

3. Keep it fresh with small, regular updates

Even if you don’t do a major overhaul of your website’s appearance and functionality, it’s still important to do small, regular updates to your website to encourage people back to you more frequently. This will also help improve your SEO, allowing you to appear higher in the results of search engines like Google, and ensure that your website is always providing people with the most up-to-date, relevant information.

Some of our add-on tools that make it easy for you to achieve this are the Blog Manager, Promo Boxes, Social Media feeds and our Database Marketing system which is a fully integrated product that includes Email Marketing, SMS Marketing, Event Management and an Article Listing.

Sounds good. How do I go about refreshing my website?

If you want to redesign your website’s skin, or add more features and functionalities to your Bloomtools website, the first step is to contact your local Bloomtools consultant. They will work with you to identify what you’re after, make recommendations for you to consider, and then get the process underway so that you can have a fresh new website for your business.

Don’t have a website, and want to know more about the Bloomtools Third Generation websites? Then contact your local Bloomtools consultant today.