Choosing and Using Keywords to Optimise your Website
Written on the 2 July 2010
Keywords are the words that your target market are typing in when using search engines like Google, to find out about services or products they are looking into. You need to figure out what these key words or phrases are, then strategically place them throughout your website so you appear when someone conducts a search using those words.
Step 1 – Keyword Research
Your choice of keywords can mean the difference between lots of search engine traffic to your website and none. So you need to put some time into choosing the best ones. Search engine optimisation (SEO) is very competitive these days, so you will most likely need to target niche markets by including things such as your location or a specific product name.
Here are some tips:
Get our detailed guide to the process of keyword research by clicking here
Step 2 - How to Use Keywords
To get your website appearing in the search engine results for your chosen keywords, they need to be strategically placed throughout your website. The most valuable places for keyword placement are the page titles, page names, headings and internal links within your content.
A great strategy for getting qualified traffic to your website is creating pages within your website to target specific niche markets and optimising these with lots of keywords. For example, a law firm that specialises in family law could create a page with information about their family law services and optimise it for keywords such as 'family law gold coast' to attract that specific market.
Another thing to keep in mind with your content and keywords – the search engines often reward websites that have fresh, regularly updated content by giving them a higher spot on the search results. So you need to be regularly adding to your content with new pages, articles or a blog and ensure you always use your keywords as much as possible with lots of hyperlinks.
Also use these keywords on your social media presences, and where possible link back to your website. eg. your YouTube video has your keyword in its title; your tweets often have your keywords in it - with your shortened link taking you back to your website (talk to your Bloomtools consultant about how our tools now work with social media sites to save you time and increase your presence online)
If you don't have these tools (articles, blog etc.) running on your new website, talk to your Bloomtools Internet Consultant once the website is live and they will help you take it to the next level with more functionality.