Getting the most out of your online advertising
To get great results from sales, seminars, whitepapers or other promotions your business is running, you will need to advertise them online. Online advertising is a relatively cost-effective method for attracting your target audience to your promotions and getting conversions.
The most effective online advertisements are those that link directly to focused landing pages that are an extension of the advertisement. This is because the person that has clicked on your advertisement is interested in whatever is being offered and wants more detailed information. The biggest mistake that online advertisers make is linking their advertisements to their home page – the person wants to learn about the promotion they clicked on, not your company history and your complete product catalogue.