How Blogs Work for Everyday Business
To blog or not to blog...well, it’s not really a question anymore. The truth is the research is proving that blogs are helping businesses in many, many ways. From driving traffic to your website, to helping you get new clients, blogs are now a very effective way of promoting yourself to the customers you want to reach.
In this article we’ll discuss the key ways in which a blog can help to boost your business and its online presence, as well as easy techniques that you can use. We’ll tell you what the technique is, why you want to use this technique and how a blog can help you achieve it.
1. Search Engine Optimisation
What: Search Engine Optimisation (SEO) is the techniques you use to improve your ranking in Search Engines like Google, Bing and Yahoo.
2. Increase Your Traffic
What: Your website traffic is the number of people who visit your website on a daily, weekly or monthly basis.
A Marketing Sherpa research paper, showed that websites that have blogs -
3. Use the power of viral marketing to leverage your time
What: Viral Marketing is where your fans and followers forward your online marketing activities to their friends and followers because they think your marketing has value. It’s a form of word-of-mouth advertising for the online world and social media is the most common way of doing this.
4. Position your business as an industry expert
What: Basically, this is where you make yourself or your business look like the expert in your industry - the person with their fingers on all the buttons.
5. Give your Brand Personality
What: Personality goes beyond your choice of branding or colours. It’s the whole modus operandi behind your company. It’s how the individuals combine to create the living, breathing entity that is your business.
6. Keeps your website fresh
What: Keeping your website fresh is about regularly posting new content, or updating old content, to ensure your website is always up-to-date.
The Advantages of a the Bloomtools Blog Manager
The Bloomtools Blog Manager is one of the easiest to use and effective blogs available. It integrates seamlessly with your Bloomtools Third Generation Website and is the preferred blog manager of many large companies including:
If you’re wanting to add a Blog Manager to your Bloomtools website, all you need to do is Contact Us today and we’ll get started. If you don’t have a Bloomtools website, but want one, speak to one your local Bloomtools Consultant for a free appointment to discuss your website needs.