How to capture the details of your site visitors
The internet has advanced so much in the last few years that websites are no longer just brochures that your customers browse before calling you or visiting your store. Websites now have the ability to facilitate businesses – they can generate leads, customers can purchase your products online and you can use your website to engage in regular communication with your contacts.
Once you have chosen one of these tactics, you need to create a signup form and place it on your website so prospects have to fill in their details in order to get access to your offer. Most people view this process from a WIIFM ('What's In It For Me') perspective, so they will be happy to share their details with you if they are getting something in return.
Here are a few tips to help you successfully capture details with your offer:
Once you have got the contact details of these prospects and added them to your database, it’s important that you engage in regular communication with them to build up a relationship.