The importance of keyword research
Written on the 13 May 2009
If you are serious about getting results from your online presence, you should have an expert (like Bloomtools) working on search engine optimisation for your site. But, if you want to do some of it yourself, there are some free things you can do to help get your site up higher in search results.
The most important thing is keywords - these are the words that describe your business that you think people will by typing into search engines. For example, a signwriters keywords might be signs, signwriting, car signage or signwriting Sydney - it depends on what markets you want to target.
A lot of research and planning goes into choosing the right keywords. The keyword research tool that we recommend is Google Keywords - it's free and really easy to use. It will give you a very good idea of what people are searching for on Google (which is the most popular search engine). Check it out here.