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Home >  Blog >  68% of all people leave a business, because of 'perceived indifference' - What are you doing to keep your clients?

68% of all people leave a business, because of 'perceived indifference' - What are you doing to keep your clients?

Posted by Tracey Voyce on 6 October 2015
68% of all people leave a business, because of 'perceived indifference' - What are you doing to keep your clients?
This means 7 out of every 10 of your customers will leave you because they perceive you don't care... If you begin making customer retention a priority within your business, it is said a 2% increase in customer retention has the same effect as decreasing costs by 10%. 

Need more motivation? A 5% reduction in the customer defection rate can increase profits by 75%.*

Imagine, you spent a lot of time and money in attracting a new client, and after a year or two another business does the same as you did in the beginning and starts "dating them". Now this particular client, who feels no loyalty to you as they haven't heard from you in a while, likes this love and attention they are getting from their new suitor - so they leave you.

This is such a common phenomena in most businesses, and has been well documented over the years - yet most businesses are not aware of this revenue hole that they consistently have in their business... that could easily be plugged up.

How? Keep in regular contact with your clients. 

Yes, email marketing does this so well and delivers a massive ROI (return on investment), however sometimes you need to take it one step further to make your business standout and your relationship more special. You can do this through reaching out to your clients and showing them you care.

Now with personalised print cards being added to the Bloomtools Database (Email) Marketing system, you can now have personalised physical cards automatically being sent for your business to help plug this hole, enhance your customer loyalty and increase your revenue.

Some of the most popular Personlised Card strategies are:

  • Happy Birthday card
  • Happy Anniversary card
  • Welcome Cards to new clients
  • Christmas Cards
  • Happy Valentines cards

Don't keep on unnecessarily losing revenue in your business, call your Bloomtools consultant and get Personalied printed cards working in your business today!

Statistics: http://www.forbes.com/sites/alexlawrence/2012/11/01/five-customer-retention-tips-for-entrepreneurs/ 

Author: Tracey Voyce
About: With more than 20 years business management experience, Tracey Voyce is the sales and franchising brains behind Bloomtools. Tracey has owned and managed many businesses and spent several years training and motivating coaches at the world’s largest business coaching franchise.
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Tags: Internet Marketing Lead Generation