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Localised SEO: Get your local business ranking higher

Posted by Tracey Voyce on 8 September 2015
Localised SEO: Get your local business ranking higher

With more than 86% of people when looking for a local business, service or product  will search online, Local SEO (search engine optimisation) has become one of the most important strategy to deploy on your website. Here are some of the top tips to rank your business locally.

Google My Business

Essential #1: have a Google My Business account for your company and it is even more essential to include the following:

  • Informative and unique description
  • Relevant links and categories 
  • High resolution profile photo, cover photo and additional photos
  • Local phone number 
  • Real customer reviews 

The Important Details 

Essential #2: Have you full name, address and phone number (NAP) consistently written on your website, social media platforms, Google accounts and any other place your business is mentioned. 

Local Reviews

Essential #3: Real local customer reviews are dynamite for local SEO. Reviews are one of the biggest influencers in marketing, a great way to get reviews is to implement an easy review tool or page on your website and give your customers incentive's to leave their opinion.   Also get your clients to add reviews on other sites you are listed on eg. Yelp and other local directories.

On Page Factors

Essential #4: Add keywords and your city/region to your page title tag, heading tag H1, URL, your image attributes and throughout your content. 

Local Link Building 

Link buiding for local SEO is extremely important and something that is often overlooked.  Get your website listed, with a short succinct keyword rich message and your consistent NAP on local sites that are talking about similiar things to what you do.

All of these essential factors lead to search engines picking up your business and ranking you higher when potential customers make localised searches. Call your local Bloomtools Consultant to discuss this further, we are only a call away. 

Article reference:

Author: Tracey Voyce
About: With more than 20 years business management experience, Tracey Voyce is the sales and franchising brains behind Bloomtools. Tracey has owned and managed many businesses and spent several years training and motivating coaches at the world’s largest business coaching franchise.
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Tags: Lead Generation