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SEO Tips: Your Guide to Meta Descriptions

Posted by Tracey Voyce on 10 June 2016
SEO Tips: Your Guide to Meta Descriptions


Meta descriptions are an important search engine optimisation faucet that most people aren't entirely sure how to use. But that's ok! We've put together the important information you need to know, such as; what they are, why they are important and how to write them. This will help you understand exactly what you need to do in order to get the most out of your meta descriptions.

What are meta descriptions?

A meta description is the descriptive text that shows up when users search your business. Essentially, it's how you describe your page to a search engine, which then displays that information to the user. A good thing to remember about meta descriptions is that this is a very important way to gain user click-throughs on your website. Although the value of meta descriptions for Google rankings has been debated, they are still a very important function for your potential clients or customers to understand what the content on your website is about.

Why are they of value?

Meta descriptions are the first thing a potential client or customer reads when searching your business online. You will need to have the information they are looking for front and centre. When meta descriptions are done well, the user will easily be able to decide if your website has the information they are looking for. If you haven't spent much time crafting your meta description, and it doesn't have relevant information, you may lose a potential client or customer.

Where are meta descriptions?

When searching a website, your meta description shows as the grey text describing your website. For example, the meta description for the Bloomtools website is located right below our website url. This is what will appear on the search engine when someone searches "Bloomtools".

Bloomtools Google listing

When working with the Webconsole, you will find the meta descriptions at the base of your page  when you are editing any page on your website.

How can you write a great meta description?

Meta descriptions don't have to be boring; be creative with them while trying to compel the user to click. Think about the content that is on your page, then consider why someone would be looking for this information.

From here you can start to choose your wording carefully.  There is usually a character limit of around 150 or so. This is why it is so important to be concise with your wording. Keep in mind you are not necessarily writing for Google robots. You are writing for a human audience so keep it simple and use targeted, keywords for your descriptions.

If you have any questions on how to optimise your meta data descriptions, contact your Bloomtools Team and they will be happy to help!  

Author: Tracey Voyce
About: With more than 20 years business management experience, Tracey Voyce is the sales and franchising brains behind Bloomtools. Tracey has owned and managed many businesses and spent several years training and motivating coaches at the world’s largest business coaching franchise.
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Tags: Internet Marketing