The best thing about marketing your business online is the increased ability to measure your impact. Without measurement, it’s very hard to determine how you’re tracking against your business goals and whether you’re serving...
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With the digital landscape constantly changing, it can be difficult to keep up with the trends in web design. For small businesses navigating new digital territory, think not about what’s hot, but what will help you boost your...
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Improving SEO (Search Engine Optimisation) is constantly on the mind of any savvy business owner and you’re right to be fixated on search for your business.
Data shows that 94 per cent of users click on organic search results over paid,...
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So you’ve been told you should blog about your business? Maybe you already do. But perhaps you have no idea how to cut through the noise.
Don’t stress! It’s easier than you think.
If yours is an established small...
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How to make your website Panda and Penguin friendly
Over the past two years, Google has made some major updates to the complicated algorithms that power its search engine. Cutely named Panda and Penguin, the updates change the way Google...
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