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7 Key Elements of Effective Web Design

Posted by Tracey Voyce on 31 July 2015
7 Key Elements of Effective Web Design
With the digital landscape constantly changing, it can be difficult to keep up with the trends in web design. For small businesses navigating new digital territory, think not about what's hot, but what will help you boost your business.

Find your USP

What sets you apart from competitors? This is your unique selling point (USP) and something to focus on when developing the message for your brand. 83 per cent of people turn to online when doing any product or services research. Make sure your business stands out by being a little bit different. Perhaps you offer a lower price than anyone else, or you offer a guarantee on something your industry is known to be bad at, or perhaps your voice is more personable and accessible than your competitors. Establish your story from the start, and thread that through your web copy. and strategically place it predominantly in your layout.  First time visitors will be sure to remember you.

Establish credibility

When someone stumbles across your business online, they're seeking proof that you are credible. Establish trust with your customer by including testimonials from happy customers (including pictures, or logos), accreditation's, FAQs and satisfaction guarantees or warranties. An up to date blog is also a great way of positioning your company as one of knowledge and credibility, provide information relevant and helpful to your industry. Have a look at our blog as an example, imagine what your could do with your own! We even offer a content writing service, where we write your blog posts for you!

Make it engaging

When you've done the hard work in funneling visitors to your website, it would be a shame to watch them walk away. Make your website engaging with fresh, relevant content and captivating images to keep people clicking through and funneling them through a sale direction to taking action. For some companies it is using the content in the blog that does that for them, or having Case Studies on clients that tells the story about how you have helped certain target markets with their challenges,  or before and after photos in a  photo gallery, or photos of the product in use are the perfect ways to show off your work in a captivating way.

Use best practice design

Don't stand out from the crowd for the wrong reasons! People have a distinct pattern in the way they read websites, like a standard of expectations. Place your most important call to action at the top right hand of the page, navigation at the top, further calls to action down the side, and within the copy and a final reminder at the bottom of the page. If you deviate from this style, there's a chance you'll lose visitors due to confusion

Keep it simple

Visitors won't give you much time to prove yourself. Make your website clean and uncluttered with clear calls to action and simple navigation. The less "clicks" you require of a user, the better. Use imagery and links to quickly assist people to find what they are looking for, with content that is relevant to them.

Develop an ongoing relationship with visitors

Most users won't make a decision on the first visit (in fact 9/10 warm prospects wont). Use the opportunity to capture the lead by offering visitors something of interest and ask for their name and email address in return. Free reports, tips, guides and promotions are good examples of a valuable offer. Then send them a series of automated and one off emails to build the relationship, trust and encourage action. Bloomtools trigger emails are perfect for this, minimise the time and increase the efficiency.

Generate results

The web is no longer about just having a presence online, it is now about generating tangible results for your business. What results does your business need? To generate more leads, increase your sales conversions, build client loyalty (along with their spending and referrals), create efficiencies within your business and more.

Small businesses are using the web to generate more business than ever before. Stay ahead of the curve by offering your visitors an enjoyable and engaging user experience. The more time people choose to spend on your website, the higher the likelihood you will convert them into a customer.

Contact you local Bloomtools Consultant to discuss your online presence further.

Author: Tracey Voyce
About: With more than 20 years business management experience, Tracey Voyce is the sales and franchising brains behind Bloomtools. Tracey has owned and managed many businesses and spent several years training and motivating coaches at the world’s largest business coaching franchise.
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Tags: Website Design