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Common business blogging mistakes and how to avoid them
Your blog can be a great way to show off your skills and hook new customers, but only if you're on the ball when it comes to posting. Read on to find out more about some of the most common business blogging mistakes and how to avoid them.
Boring and confusing blog titles
You have mere seconds to grab a reader’s attention, so a boring, confusing or bland blog title just won't cut it. You need something that's to the point and informative. Ideally, your title should be something that will not only make a person want to read your post, but also make them want to share it with their friends and social network.
It's all very well having a bright idea for a fun blog post, but if it has nothing to do with your business then you shouldn't be hosting it on your site. Everything you write about should be connected to your business and your area of expertise in some way. People don't like to feel as though they've been hoodwinked or had their time wasted, so don't tempt them to your site with content that has nothing to do with what you're actually offering.
Lack of social links
A blog gives you the perfect opportunity to share the latest news with all of your social circles – don't waste this chance by neglecting to include links to relevant networks. By the same token, your social media profiles are the best place to share and promote your latest blog posts (NB/ for Bloomtools clients twitter and Facebook can be automatically feed when you post every new blog). Whenever you write a new post, be sure to pop up an enticing teaser and link on your various networks to drive traffic back to your website.
Getting people to visit your blog is only half the battle – you want them to stick around too. To encourage readers to keep coming back, you need to have something new to offer them. Update your blog two or three times a month and try to keep your content fresh and relevant. Otherwise, you risk sending your potential readers off to find their entertainment and information elsewhere.
Kick bad habits and avoid common blogging mistakes to boost your posting power.