Getting Database Marketing Right
Written on the 13 July 2010
The Internet is an integral part of business today – we reach our customers through our websites, research other companies online and stay in contact with business associates using email. 86% of people use the internet to search for a business, product or service before they purchase. However most businesses are yet to tap into the real Internet goldmine – Database Marketing.
Bloomtools Database Marketing System, the Ezy Communicator can help to cut communication costs and create raving fans for your business. Database Marketing, today is the number one form of business communication, it is an extremely simple and cost effective way to create leads and increase sales while reducing administration time and costs. If you could get extra sales with minimum time, wouldn't you do it!
The beauty of Database Marketing is that it is:
Here are the four main Database Marketing tools that can be used in conjunction with your database of contacts:
Email Marketing – Bloomtools Email Marketing Software allows you to send bulk emails to your entire database of contacts using a step-by-step wizard system. Simply input your content into the professional template created by our graphic design team, then choose your audience and hit send.Email marketing is a great tool for building relationships with your current clients and attracting new leads because it's instant, personalised, directly linked to your website and it positions your business as the expert.
Database Marketing involves using all of these online tools to attract potential customers, increase sales, build client loyalty and reduce internal administration. Now is the time to start your database marketing.