When it comes to operating a website, you should constantly be searching for the most efficient ways to improve your organic ranking online. Here are six SEO trends you should be keeping in mind when sprucing your website in 2018.
*Organic SEO: is the phrase used to describe a natural placement within the free listings of Google search results.
Quality beats quantity when it comes to creating content
Gone are the days of writing short generic blogs. These days, people wan...
Meta descriptions are an important search engine optimisation faucet that most people aren't entirely sure how to use. But that's ok! We've put together the important information you need to know, such as; what they are, why they are extremely important and how to write them. This will help you understand exactly what you need to do in order to get the most out of your meta descriptions.
What are meta descriptions?
A meta description is a descriptive text (up to 320 cha...
If you're a parent, Google Home or Alexa has possibly made managing your family a little easier, from updating school shopping lists for your kids to finding corny jokes to entertain said kids while you shop.
If you're a kid, Google Home or Alexa will entertain you with the music of your choice vs what Mum and Dad like, or fun quizzes to test you and your friends. If you're a digital marketer or advertiser, Alexa or Google Home has probably made life a little more complicated....
If you own a business, you will already know that a website is the most vital tool when it comes to attracting and retaining customers.
While people often know the importance of having a website, many still fail to recognise the most important element when it comes to creating a 'brilliant' website that generates traffic and inquiries.
Content Is King - Ask Google
Google holds content in the highest regard when it ranks your website online even higher than your site'...
There are a few classic misconceptions when it comes to e-mail marketing.
Business owners often shy away from sending out promotional emails, for fear that their clients are already bombarded and won't read anything else.
In fact, there is a lot of research that shows that a company which touches base with its clients at least once every 90 days strengthens their business relationship and increases their sales.
Here are the three common myths of email marketing, why th...