Bloomtools Latest News

24
July 2019

6 SEO Mistakes to Watch Out For in 2019

Posted by Bloomtools
6 SEO Mistakes to Watch Out For in 2019
Your business is running nicely, your website is live, you've got your Google tools setup, but now you want to improve your ranking in the search results. Everyone keeps telling you about SEO - search engine optimisation - but half the things you read seem to contradict the other half. You know you need to make changes to improve your results, but you can't tell the difference between which changes will help your ranking and which changes will actively harm it.  SE...
Posted in: SEO   Comments
19
July 2019

Everything you need to know about bounce rates

Posted by Yvette Zocher
Everything you need to know about bounce rates
If you are looking at your Google Analytics (and if you are not, then you definitely should be) you will see in your Audience Overview a figure - a percentage identified as "Bounce Rate." What is bounce rate? The definition is "the percentage of visitors to a particular website who navigate away from the site after viewing only one page." Basically a user comes to your website, lands on a page and then leaves your website from that same page without cli...
Posted in: Website Design SEO Google Applications   Comments
16
July 2019

Be very aware of clever dodgy emails

Posted by Bloomtools
Be very aware of clever dodgy emails
What exactly is spear phishing? Spear phishing is defined as "the fraudulent practice of sending emails ostensibly from a known or trusted sender in order to induce targeted individuals to reveal confidential information." It is a form of targeted online attack with the aim of stealing your sensitive information including account passwords or financial details. The attacker uses social engineering: they manipulate you by imitating someone or something you know, from a...
Posted in: News   Comments
14
July 2019

How your business will benefit from having a blog

Posted by Tracey Voyce
How your business will benefit from having a blog
We all start off with the best intentions when it comes to having a business blog. We will commit to updating it regularly, posting interesting content, but soon life happens and the blog is left behind. We understand that it can be tough to make the time to keep your blog updated, especially while running a small business. But having a blog, and keeping it updated is an essential part of the online marketing strategy of your business, and here's why...

Blogs can increase your web...
Posted in: Internet Marketing   Comments
30
June 2019

Tip: Google My Business - Get more reviews

Posted by Bloomtools
Tip: Google My Business - Get more reviews
Google My Business reviews appear clearly on Google search results and are essential for your local SEO, but more importantly it is one of the most powerful ways of promoting confidence and trust in your business. In fact 85% of consumers trust online reviews as much as personal recommendations. So how do you get more reviews? Know where your reviews are at. Do a search for your business name and your location and your Google My Business listing should appear. There you will be ab...
Posted in: Tips 2019   Comments