Broken links are a hindrance for users and search engines, which can negatively effect your website's domain authority (and the user experience of your site in general). However, there is a reasonably quick and easy solution: the URL redirect. What exactly is a URL redirect? URL redirects are a way of redirecting visitors from a certain URL to a different one. This is primarily used to tell Search Engines what the new name of a page is so you don't lose your positio...

Bloomtools is working with HotJar to help website owners know exactly how their site visitors are interacting with their websites. It is just another way you can take away the guessing game on what people actually do on your website. HotJar also helps you figure out which changes you need to make to get more conversions and people taking action on your website. With HotJar you can: Get an overview of Heatmaps of how visitors interact with your website (what common areas they cl...

Google reviews your website via a Google Bot, a computerised engine that runs over the code of your website to find out what the website is about. In order for Google to rank you for the key words and phrases you need to make sure these are strategically placed throughout your website. The first step is to write a list of common words and phrases that a potential client will type in when looking for your business, as well as your products or services. Test some of these words in Googl...

Today Google+ has closed its doors for consumers.  It is important to note, that no other Google products (such as Gmail, Google Photos, Google Drive, YouTube) will be closed as part of the consumer Google+ Shutdown. Google has cited this closure is predominantly due to a data breach that happened on the platform in March 2018.  Another reason is the low number of users actively using the platform and low engagement (90 percent of Google + user sessions last less than five se...

If you want more clients in your business then you will be looking at implementing strategies to attract more clients. Now there are a number of channels for this. One being your website, so here is a list of 17 strategies you could apply to your business to drive more people to your website. There's also one extremely important strategy at the end that will help you encourage this traffic to take action... Advertise

This one is instant - as soon as you place advertising...