Spam is a huge issue on the internet these days and unfortunately, it has impacted on businesses that send legitimate bulk emails using database marketing tools.  It means that we have to work a lot harder to get our emails to our reader's inboxes. The following are the top reasons why your emails may have been blocked or sent to spam. If you are sending an email from a private email address, often emails are blocked due to the restriction on the number of emails you can s...

As business owners, January is always a good time of the year for reflection on your business. This is also a good time to look at your online profile. To make it easier for you, we have created a checklist you can print out to tick the key elements that you are strong in or areas that you feel you should work on. Now you can write up a plan of action but for most, we know this is when it becomes too hard. So that is what this calendar/guide is about - to simplify it for you and put things ...

Is Email Marketing Still Effective In 2019? The presence of so many online channels has meant that businesses have had to adapt their marketing strategies to work across varying platforms and mediums. Despite this trend toward alternative online channels, email marketing remains one of the most effective methods of targeting your clients and marketing your business. WHY EMAIL MARKETING STILL WORKS Access: Emails are no longer restricted to your home PC. Most email providers...

5 Tips For Creating Content For Your Business Firstly have you noticed that our heading talks about creating content for your business and not your website? While your website is probably your most valuable business tool, gone are the days where we can ignore other mediums. Facebook, Instagram, Twitter, LinkedIn and even Pinterest are all popular platforms for driving traffic to your business and while all of these platforms may not be suitable for your business, you should be usin...

As devices, technology and how people use the internet changes, so do the design trends to match these, as well as user experience (UX). Therefore a site designed 3 years ago can quickly look out of date. But why does this matter? Unfortunately, perception is a big decision maker on whether someone will go with your business vs. another. If a website looks out of date, guess what they will think of the business? The internet makes it really easy for people to compare businesses or pro...