Every business owner knows they tend to spend more time focusing on trying to attract new clients than they do working with their existing clients. Did you know it is extremely easy, more cost effective and profitable to make more money from an existing client (to buy more, more frequently and refer others), than it is trying to attract and convert a new prospect into being a client? Despite the multitude of newer digital marketing options, email marketing is still one of the most effe...

We have already covered the importance of content to help improve your ranking on Google in previous months, but more importantly it adds credibility to your website to create the point of difference, help convert more leads into clients and more. One of the most effective strategies we have found for clients has been to write up some case studies. These may be of real clients, broken into industries, or for those who are client sensitive you can also use a fictitious client. Both opti...

Google My Business reviews appear clearly on Google search results and are essential for your local SEO, but more importantly it is one of the most powerful ways of promoting confidence and trust in your business. In fact 85% of consumers trust online reviews as much as personal recommendations. So how do you get more reviews? Know where your reviews are at. Do a search for your business name and your location and your Google My Business listing should appear. There you will be ab...

The internet has levelled the playing field for so many businesses now that a small company can compete with bigger companies. But it also makes it easy to see what your competitors are doing, and this is something you should review at least every six months. What can you find out? List your competitors: Write a list of who you feel are your major competitors Put into Google search box some of the keywords and phrases you want to be found on + your locat...

Google reviews your website via a Google Bot, a computerised engine that runs over the code of your website to find out what the website is about. In order for Google to rank you for the key words and phrases you need to make sure these are strategically placed throughout your website. The first step is to write a list of common words and phrases that a potential client will type in when looking for your business, as well as your products or services. Test some of these words in Googl...