Bloomtools Latest News

18
May 2017

Additional Payment Gateway option for Shopping Carts

Posted by Tracey Voyce
Additional Payment Gateway option for Shopping Carts
Afterpay is the modern day of the layby, but unlike the old laybys, you can get delivery of your purchase right away.  Afterpay allows shoppers to pay for items in four simple instalments and you the merchant to be paid immediately. What it mean for the Ecommerce Merchant An increase in conversions:  Helps you get customers that may not have made a purchase due to cost.  Increase in Average $ spend: Helps your customers spend more, as it removes the need to...
Posted in: News Ecommerce   Comments
10
May 2017

Six Tips for Writing Engaging and Results Driven Content for your Online Shop

Posted by Tracey Voyce
Six Tips for Writing Engaging and Results Driven Content for your Online Shop
SMALLER companies think it is hard to compete against bigger players for the spotlight in a heavily saturated online market, but there are several ways they can greatly improve their chances. One of the keys to getting seen, if not the most essential key, is content. Well-planned and carefully niche-targeted content will always stand a better chance of being noticed, and ultimately draw traffic to your website and revenue. Here are seven crucial tips from industry professionals for...
Posted in: Ecommerce Internet Marketing   Comments
1
May 2017

Zoning in on your Viable Niche

Posted by Tracey Voyce
Zoning in on your Viable Niche
In a competitive market place, it is interesting to note how some businesses do so much better than others in their industry.  And what we often see, these businesses do so well because they focus their energies into sub-niches.  Versus trying to compete with their competitors who are trying to be everything for everyone.  This works whether you are selling a product, or service, B2B and B2C. We especially see this being an extremely effective strategy online... A ni...
Posted in: Ecommerce Internet Marketing Lead Generation   Comments
13
March 2017

The top 7 elements that make websites get the best results

Posted by Tracey Voyce
The top 7 elements that make websites get the best results
We are amazed how many websites don't have these key elements... they are so incredibly essential for any business, to get results from their web presence. Best of all they have been tried, tested and proven time and time again.
  Instant appeal: Your website needs to grab the attention of your target market from the very first view. This is achieved by having a website design that looks modern, is up to date and current, and overall attractive to your target market? Wha...
Posted in: Website Design   Comments
24
February 2017

Your emails are making your business vulnerable. And how to easily fix this

Posted by Tracey Voyce
If you think about for the last month the emails that you and your team sent to clients, suppliers and staff (even friends)... imagine if someone could get into them and extract information.  Some of it would have been sensitive and confidential information that you would want no one else to access.   Security is so important from not only your end, as well as the online services you use.  Email on the cloud through a service like Google (GSuite) is what we have most of ...
Posted in: Website Design Google Applications   Comments