Bloomtools Latest News

10
January 2019

Tip: Mobile Friendly - Is your website fully mobile compliant

Posted by Bloomtools
Tip: Mobile Friendly - Is your website fully mobile compliant
Technology has progressed over time and so has the increase in viewership on mobile devices for your websites. For most clients we are seeing in excess of 57% of their site visitors viewing the website on a mobile device. If your website does not work well on all devices, people will instantly leave and go somewhere else. If that is not enough incentive to change, last year Google is now ranking sites that are mobile responsive before websites that are not - 'Google Mobile First...
Posted in: Tips 2019   Comments
9
January 2019

Tip: Drive Traffic - Send a promotional email to your clients

Posted by Bloomtools
Tip: Drive Traffic - Send a promotional email to your clients
Every business owner knows they tend to spend more time focusing on trying to attract new clients than they do working with their existing clients. Did you know it is extremely easy, more cost effective and profitable to make more money from an existing client (to buy more, more frequently and refer others), than it is trying to attract and convert a new prospect into being a client? Despite the multitude of newer digital marketing options, email marketing is still one of the most effe...
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8
January 2019

Tip: Content is King - Create a case study

Posted by Bloomtools
Tip: Content is King - Create a case study
We have already covered the importance of content to help improve your ranking on Google in previous months, but more importantly it adds credibility to your website to create the point of difference, help convert more leads into clients and more. One of the most effective strategies we have found for clients has been to write up some case studies. These may be of real clients, broken into industries, or for those who are client sensitive you can also use a fictitious client. Both opti...
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7
January 2019

Tip: Google My Business - Get more reviews

Posted by Bloomtools
Tip: Google My Business - Get more reviews
Google My Business reviews appear clearly on Google search results and are essential for your local SEO, but more importantly it is one of the most powerful ways of promoting confidence and trust in your business. In fact 85% of consumers trust online reviews as much as personal recommendations. So how do you get more reviews? Know where your reviews are at. Do a search for your business name and your location and your Google My Business listing should appear. There you will be ab...
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21
September 2018

Google Ads Webinar Recording

Posted by Tracey Voyce
Google Ads Webinar Recording
Being seen by a potential customer as they are actively searching for your type of business, product or service is an online strategy that can work brilliantly.  It will provide you with extremely targeted, effective results if you are wanting to increase the number of good quality leads to your business. Google Ads (formerly AdWords) is one of the most effective and profitable strategies if done right!  We have had some great success with many of our clients that we would like ...
Posted in: Internet Marketing Lead Generation Google Applications SEM   Comments